How to Create Content for your Website

How to Create Content for your Website

The goal of content is to create value. This can be like news content, which is the most consumed content online. Other types of content can be educational, humor, tips and tricks, or reviews.

Types of content include pictures, podcasts, video, infographics, articles and more.

Quality content will result in more hits, more shares, backlinks and higher search engine ranks. This will build trust and increase conversions.  It should have good spelling and grammar and teach something useful or valuable.  It should not just be a commercial.  It can also be entertaining.

You can start your research on a topic online. For example, you can Google for .edu sites or learn from Wiki sites like Wikipedia or eHow. Make sure it is all original content and do not plagiarize.

Start your article with an introduction of what exactly will they learn from the article.

End with your conclusion that summarizes the article and any related call-to-action.

Do not fill articles with junk to make it longer. Be concise. Do not fill articles with commercials or advertising. Don’t re-hash the same articles over and over on your website.

If you write articles yourself then you can control the quality and it is free obviously. It will help your content creation skills over time as well. It will be easier for you to write about topics you are interested in. You can get inspiration from other articles, azines, blogs, videos or forums without copying them outright. Duplicate content will not rank for SEO.

Start by brainstorming ideas for topics. Do keyword research for SEO optimization. Create a catchy title, write the article and proofread.

Re-writing an article that exists must be done the right way to avoid duplicate content or plagiarism. You can re-write your article for article guest posting so you don’t have to do research again. Change sentence structure and synonyms. The same ideas are there with a whole new article. Copyscape can check your final product to make sure it is original and not duplicate.  Paid services like iWriter can have authors re-write an article for you.

Private Label Rights (PLR) content can be re-written for your site as well. It will save you time in the research phase of your writing.

Add sub-headings in the middle of your article to break it up and make it easier to read as well as include variations of keywords.

Adding bullet points can also break up an article and make it easier to read. It also highlights important points.

Include graphics to improve the appeal of the page. Video works well too.

If you are short on time or want other people to make the content for you, you can buy it at places like iWriter, oDesk, Fiverr or eLance. You have to make sure the content is good quality.

The cheapest writer are likely to produce poor quality articles. Look at their reviews and test them for a single article before hiring them for more. Proofread the article after they send it to you.  Let them know the topic and what keywords should be included within the article.

You can have them follow a template like creating content in numbered lists like a Top 10 list or 5 ways, etc.  You can also do the keyword insertion/replacement after they submit the final article to you yourself.

Don’t reject too many articles or you will have a hard time hiring new writers.

Keep a database of quality writers you have used in the past.

Make sure your are compliant with FTC guidelines. You can see their requirements at FTC.gov

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