Top 10 Realistic Ways to Make Money Online in 2018

The New Year is coming. Many have the resolution to make more money or advance their career. It's not about making more money, making the right type of money doing something you love or a passive income to give you the time and freedom to accomplish your other goals or enjoy your life is key.

The Internet is still booming. Here are 10 ways you will be able to realistically make money online in 2018.

1. Internet Marketing Agency

Traditional marketing is dead. Television is now YouTube. Radio has become Podcasting. Newspapers have turned into Blogs.

Why spend thousands or even millions of dollars on expensive traditional ads, when companies can simply spend a couple dollars or cents per click from their targeted audience to directly obtain new customers.

To survive, companies, professional services, and start ups all have to adapt to the new market or get left behind in the dust.

Yes, there are many internet agencies out there, but there is no quality control and wide variance in their abilities to come up with a well-rounded, custom marketing strategy for each type of client.

Clients need a tailored Search Engine Optimization (SEO), Social Media and Online Paid Advertising strategy that will maximize their return-on-investment.

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2. Affiliate Marketing

Affiliate Marketing is the future of online marketing. This is $3 billion dollar industry that regularly produces 6 and 7-figure income earners.

What is Affiliate Marketing?

It is a performance-based marketing system where marketers (known as affiliates) can use their internet marketing skills to sell/advertise a company’s (merchant/brand/retailer) products/services for a commission.

For example, John is an internet marketer and Best Widgets is the leading retailer of widgets. John owns a blog about the different types of widgets and becomes an affiliate of Best Widgets. He posts a banner ad on his blog with this personalized affiliate link. His audience sees the ad, clicks on it and some of them buy widgets from Best Widgets. Every time someone clicks on his ad and buys a widget, John is making a 40% commission. Every time John earns $100, the affiliate manager for Best Widgets mails John a paycheck.

What types of people go into Affiliate Marketing? Anyone and everyone. There is a common cliché of “follow your passion and you will never work a day in your life.” Well, it is finally true with affiliate marketing. This is a way to monetize your passion or at least things you might have some interest in.

The 3 biggest evergreen (timeless) niches in affiliate marketing include health & fitness, dating & relationships and making money/business. Do you know or have ever been thinking about one of those topics over your lifetime? Exactly. The largest markets in affiliate marketing exactly match what humans want the most.

Even if you have a niche interest and passion, there is market for that and way to monetize your hobby. Ever buy anything or bought something that is sold on Amazon.com? Did you know Amazon has an affiliate program paying out commissions for every single product sold on Amazon? If you love a product and recommend it to other people to buy from Amazon, you will get paid a % commission every time they buy it.

It gets better, there are actually Affiliate Networks which pool together a bunch of different companies that offer an affiliate program and combine them into one site. This way, you only have to join one site as a member and can have access to be a part of all the affiliate programs in their network which could include products, services, online products and E-books/E-learning.

So what do you do and how do you get started? First, you will need a website. WordPress is an industry standard because of its SEO friendly setup, blogging capabilities and vast plug-in library for customization and marketing tools.

Now, it is time to get the word out about your website to the world. That is where internet marketing comes in. This could include Search Engine Optimization (SEO, getting your website to the first page of search engines like Google or Bing), paid ads (banners, pay-per-click ads, paid search engine marketing), E-mail marketing/newsletters, social media marketing, and content marketing.

How are you going to learn all this in a reasonable amount of time?

You could go on a scavenger hunt to search for bits and pieces of information or you can just go to an authoritative source to learn this.  Here our our top recommendations:

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Disclosure: We are a professional affiliate site that receives compensation from the companies whose products we link to. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.

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3. Influencer Marketing

Digital Marketing has changed drastically recently. Old ways of internet marketing have become saturated and very, very expensive. How do companies cut through the marketing clutter? …Influencer Markeing.

An influencer in a genuine leader within a niche market that has built up a loyal audience of followers. Companies seek out influencers in their niche industry by doing searches for industry specific keyword phrases and search terms on Google and social media platforms to find blogs and channels with a lot of traffic, engagement, likes and follows.

Once they find an influencer that matches their brand, they will contact them directly, go through an agency or through a 3rd party website that connects influencers with potential clients (i.e. Shoutcart).

Influencers can get paid a flat fee, free products, commission, recurring payments or a combination of those.

How do you become an influencer? Figure out what niche audience you want to attract that has a market for advertisers.  This could include health, wealth, fitness, relationships, lifestyle, fashion, tech, photography travel, or any other niche interest or hobby your might have.

Then, grow your audience with SEO for your blog or marketing techniques specific for each social media platform.

List your accounts on the 3rd party influencer websites and watch the offers roll in.

Portrait of a happy smiling girl taking selfie and showing thumb up gesture isolated on the blue background

4. Freelance Services

Services are the direct way to make money right now. Learn the skills necessary that are in demand right now and monetize it.  List your services on sites like Fiverr, Upwork, LinkedIn, etc.

So, what skills are in demand? Internet marketing for companies to compete is now a requirement. Like we said before, there is still a major shortage of internet marketers that have a well-rounded game of SEO, social media AND ppc advertising.

Companies are actively hiring talent that can do dozens of specialized skills.  Yes, even internet marketing agencies are hiring freelancers for specialized skills which their team lacks.  This can include copywriting, SEO article writing, graphic design, video production, video editing, Search Engine Optimization, social media marketing, pay-per-click management, web design and more.

Learn these skills and monetize them today. You could potentially even get the client first and learn the skill while you are working on the tasks for them.

hand holds a marker in hand writing down the various strategies of Online Internet Marketing.

5. E-Product Creator

Ever buy an informational product? Well, why not create a passive income making one yourself.

You can create your own eBook to sell on places on like Amazon Kindle self publishing or clickbank.  You can make a video course and sell it streaming or on DVD. You can create a membership website and sell a recurring membership.

What should your write about? Evergreen topics could include health, wealth or relationships.  You can turn your hobby into an instructional course. For example, if you have been a wedding photographer for years, why not turn your job into a passive income with an instructional website, eBook and streaming video course sold on places like Vimeo on demand, Udemy or Clickbank.

Once you make your eproduct, you can start promoting it using various internet marketing strategies. These products will not only bring you a passive income, but potentially new clients, a loyal audience, and new opportunities to monetize in the future.

 

6. Drop Shipping

So you want to own your own website/company/brand, but you don’t want to deal with manufacturing, inventory, storage or shipping? Drop shipping might be right for you.

What is drop shipping? You launch your ecommerce website or post the items you want drop ship for sale on 3rd party websites.

When sales are made and orders are placed, the order details are send to a manufacturer, retailer, or a wholesaler, who then ships the sold items directly to the customer.

Now that you have your own online store, you can boost your sales using internet marketing and advertising. You have the freedom to carry new products, make deals with other drop shipping companies, private label your own branded products or make a switch to become your own complete ecommerce company making your own products instead. You could even sell off your business.

One method of drop shipping is using Shopify to drop ship products from Aliexpress.  Get a 30-day free trial of shopify.

 

7. E-commerce with Kickstarter/Crowd-funding

It has never been easier or more affordable to start your own ecommerce business.  Find products to sell or private label. Or, create your own product and sell it online.

Shopify is a great option because of its built in features to sell on Facebook pages and advertise on Pinterest.

Find a niche of products to sell on Amazon and eBay. Pick a supplier or have a manufacturer make your products, get all your accounting and permits in order and start selling.

If you are really ambitious, you can make your own product, come up with a prototype, potentially obtain a patient and even get crowd funding on websites like Kickstarter.  Have investors fund your idea and start selling directly from Kickstarter onto Amazon and your Shopify store.

 

8. Network Marketing

What is network marketing?

“In multilevel or network marketing, individuals sell products to the public — often by word of mouth and direct sales. Typically, distributors earn commissions, not only for their own sales, but also for sales made by the people they recruit.”

https://www.ftc.gov/tips-advice/business-center/guidance/multilevel-marketing

Find a product or service you believe in and are offering people real value. Find the right team at the right timing for the company. Once you have done all that, you can now use internet marketing to get an edge.

Internet marketing is best used to lead generate for new customers and potential distributors. It can also help you grow your reputation and create true attraction marketing where you will have new leads pouring into your website with people interested in potentially working with you.

 

9. Event Marketing / Experiential Marketing

Exeperiential Marketing is hot right now. People love live events and are willing to pay a premium for the right one. Take your passion and interest and turn it into a live even, conference, seminar or convention.  What does this have to do with online marketing?  Well, not only does this require a solid online marketing strategy in most cases, you can also LIVE STREAM the entire event and sell virtual tickets at a premium! Think about it, not only can you sell tickets to locals and people willing to travel to get to your conference and pay for a hotel, you can now reach EVERYONE else that can’t make it in person by selling them a live stream virtual ticket anywhere in the world with internet access.

Furthermore, you can use recordings of all the speaches and sell it as an eProduct,, give it away as a bonus for premium ticket holders, or use it as marketing online for your future events.

 

10. Media Ad Monetization

Yes you can become an influencer. Or, why not make an entire media company? Instead of focusing on yourself as the brand, you can create the next viral news blog, viral video channel, industry niche podcast and more.  Feature the latest news stories, interview the gurus of your niche, cover events in your industry.

Once your grow your media brand, you can monetize with ads, sponsored articles, products placements and more. Or, you could always sell your company when you are done.

 

3 Ways to get Media Coverage for Free

1. Build relationships with journalists and press on twitter to get media attention for your business. Follow journalists and media outlets on twitter and engage with them. Follow their top followers, Retweet their content and add them to a public Twitter List so they are notified.

Use and Follow the hashtags and keywords that they use in their tweets.
This could include:
#haro #profnet #Journorequest #PRrequest #Bloggerrequest #Bloggerrequest #HelpAReporter #UrgHaro

Follow Twitter accounts that help you get connected with media outlets. This includes @profnet (twitter.com/profnet) and @helpareporter

2. When a journalist is writing a story about a niche topic and they need an expert to quote, they can turn to ProfNet.com
They log into the ProfNet site to search for an expert in the topic. The expert helps the journalist with a quote and potentially gets publicity when published.

3. HARO (helpareporter.com) provides journalists with a large database of sources for upcoming stories. The sources, if used, can get valuable media coverage from the exchange. HARO has 35,000+ journalists & 475,000+ sources.

Use IFTTT (If This Then That) to Syndicate and Grow Your Business on Auto-pilot for Free

IFTTT (If This Then That)

IFTTT (If This Then That) is service that allows you to connect various apps and services to create automated tasks between the apps.

You can automate a lot of tasks and syndication to accomplish a lot of types of internet marketing on auto pilot. For example, you can have posts from one social media platform automatically syndicate to other social media platforms. You can automatically send new WordPress articles to other sites and social media channels.

Setup triggers (IF) on one channel that initiate action (THEN) on another channel.

For example, IF you post a tweet with a specific hashtag, THEN share that same post on Facebook.

Goto ifttt.com
Goto “Search” in the top menu and enter a platform you wish to involve, like “Wordpress”
Click on the function you wish to add
Toggle “Turn on” Switch
Connect your accounts to IFTTT

Example Applets:

Applets Related to Twitter
https://ifttt.com/search/query/twitter

WordPress to Reddit
https://ifttt.com/applets/dYmV83Qh-automatically-submit-new-wordpress-posts-to-reddit

RSS to medium
https://ifttt.com/applets/UxQ4wH7a-rss-to-medium

Facebook to WordPress
https://ifttt.com/applets/21532p-share-facebook-page-posts-on-your-wordpress-blog

Get Started with Twitter Marketing and Advertising

Twitter Marketing and Advertising Tutorial

Twitter is still a great place to reach your ideal audience. Twitter has 317 million monthly active users. Whether you are reading out to potential customers, press, influencers or your fans, Twitter is a fast way to community with them directly.

Start by registering your username and custom URL at twitter.com

You will want to use your company name as the username.

Setup your header graphic/cover photo 1500 x 500 pixels. When you are filling out your bio, make sure to include searchable SEO keyword phrases, copywriting, a profile picture (or company logo), and your Website link or link to a capture page.

Add your location if you are a local business.

Upload your square profile picture which will end up 400x400 pixels. Make sure it is a professional profile picture or logo.

Now it is time to start posting content, or your first Tweet. Tweets are 140 characters, and possibly 280 characters by the time your read this.

Let’s talk about the types of things you can Tweet about.

You can past a link to a blog article with a brief overview of what the article is about and what kind of value the reader can expect from it. The article URL will not count towards your character count.

Content can be entertaining or educational . Other tweets can be humorous, give advice or insight, information/facts, current events/news, questions for the reader to answer, or promotional. Quotes from influencers and for motivation make for great content.

You can have actionable tips or include a call-to-action with your Tweet. Include a sense of urgency with your call-to-action (limited time). Be sure to use search keyword phrases in your tweets.

Images can get 18% more clicks when you attach them to your Tweets. Attached videos are 1200 x 628 in size and last up to 140 seconds. If the video you upload is longer than that, it will crop the video to 140 seconds.

Don’t tweet too many promotions & ads or it will look spammy. You can curate great content from others mixed in as well.

If you Retweet others content they might return the favor. Just hit the retween button under a tweet you like.

 

Hashtags

Makes your tweets searchable using hashtags, which will look like #keyword or #keywordphrase

You can include hashtags within your tweet by adding a # in front of words or include hashtags at the end of the tweet by themselves in series. Be sure to use hashtags that are relevant to the content of your tweet.

You can use sites like hashtagify.me to research relevant and trending hashtags. Don’t misuse trending hashtags inappropriately or it could backfire, like exploiting a disaster for sales promotion. You can create your own branded hashtag specific to your company.

 

Pinterest Marketing

 

 

Pinterest Marketing and Advertising Tutorial by Owerly.com
1. PINTREST OWERLY.COM
2. WHAT IS IT? Virtual corkboard Curate other people’s and your content onto virtual boards Engagement: Share, Gather Likes and Re-pins Create a board for each interest Users can pick which boards to follow or all boards 85% of users are female
3. BOARDS, CLICK +
4. ADD BOARD/PHOTO
5. PICK BOARD
6. ADDED TO BOARD
7. VIEW PIN
8. SHARE OPTIONS Click share arrow icon at top
9. RE-PIN OPTIONS Click Save at Top
10. SETUP Business.pinterest.com/en Username becomes URL, ie, pinterest.com/username (Business Name as First and Last Name) Account name is displayed on profile, can be same or different Logo as profile photo Use SEO Keyword Phrases in Board Titles and Descriptions Profile link Less than 90 boards to target audience with Keywords Move boards to secret (NOT delete)
11. CONTENT Vertical Image 735 x1102 (Wordswag app) Easy to Read Wording and Font Color Mobile Friendly (Large Font) Before and After Pics How to… Illustrate steps in Graphic Copywriting Product Images and Features Can combine images into collages 4-8 pics Template branded look to keep pins consistent (same font, style photography, etc) Make sure to include link with pins
12. CONTENT 50 pins per board on each topic (mostly other people’s pins, partially yours, i.e. 20%) 25-30 boards to start Multiple boards with similar categories mix pins to look different Collaborative boards have lost reach librestock.com searches 40 royalty free sites bigstockphoto.com for technical images
13. CONTENT Product Usage/Instructions Inspiration Infographics Re-pin other people’s stuff for your audience Pin original content 1-3x A Day Use lifestyle pics rather than product alone Blur background Shadow Text Headlines in Pictures
14. RICH PINS Product Pins pricing, availability and where to buy your product. Recipe Pins ingredients, cooking times and serving sizes Article Pins headline, author and story description App Pins install button so people can download your app - iOS only Source: https://business.pinterest.com/en/rich-pins
15. RICH PINS Enable: https://help.pinterest.com/en/articles/enable-rich-pins- your-site Supports Open Graph (All in one SEO Pack, Yoast SEO): https://developers.pinterest.com/docs/rich-pins/articles/? Validate Tool Click Apply
16. ANALYTICS https://business.pinterest.com/en/pinterest-analytics Tailwind
17. RESOURCES Graphics: Canva, picmonkey.com, spark.adobe.com, Syndication: Tailwind (Scheduler) Stock Photos: GraphicStock, PEXELS.COM, UNSPLASH.COM , DEPOSITPHOTO.COM, 123RF.COM Photoshop Layouts & Templates: creativemarket.com Pinterest Lens (discovery tool) Lens is is all about helping you find ideas inspired by things you see in the real world. Just point Lens at an object, then tap to discover related ideas. https://help.pinterest.com/en/articles/pinterest-lens#Web
18. MARKETING Re-pinned posts stay more visible in feeds Update blog posts with pinnable images Syndicate to other social media platforms Get audience to share pins and embed in blog Syndicate in newsletter tool for blog post pinning to pull the right image Local keyword targeting can be used
19. PINTEREST ADS Looks like a pin with “Promoted By” underneath Works to increase in-person traffic as well images Pinned from your product pages (by you or anyone else) will be automatically published as Rich Pins. https://www.shopify.com/blog/14862781-pinterest-rich-pins-now- automatically-enabled-for-shopify-merchants
20. ADS Convert to Business Account business.pinterest.com/en Select “convert now”
21. ADS Confirm Site Click on your name Select Gear icon Select Account Settings Click “Confirm website” Copy code and insert into header of homepage hit finish in Pinterest
22. ADS Install Conversion Tag Goto Ads dropdown “Create Tag” Name it “Generate code” Insert code into header Split test Text overlay format and pics for CTR Product photos with people’s faces in pics might lower CTR
23. AD TRACKING Google Analytics and UTM codes Goal Conversion Improvely
24. ADS Ad group: Bid, Demographic Change bid to lower (under $1, 15-30 cents) Track ROI Awareness if for impressions Engagement: Pay for action on promoted pin, magnify pin *Traffic Campaign: pay for clicks (no charge for re-pins), one tap pins goes direct to website (shut down if low quality clicks) Keyword campaign: Bid for individual keyword Shopping campaign: updated from product feed
25. ADS Types of content: Blog Article, Landing page, Product, Buyable pin, Product category, App install Must indicate gated landing page in description or include value content on landing page to avoid NO limited timed offers (salesy), Rich pins will update pricing NO testimonials or reviews NO buttons on graphic CTA what to do when at website Demographics see what category boards you are being re-pinned
26. ADS Engagement audience shown to people who have engaged with a specific pin Act alike audience: Based on behavior Reach a larger group of people who look and act similar to your audience https://help.pinterest.com/en/articles/targeting Track events on your site: Visit, Lead, Signup, Custom, Checkout
27. AD ANALYTICS CTR .2-.3% Google analytics goal conversions cost too high, shut it down Act alike can increase conversion start with 1% Improve picture (CTA like sign up today) landing page with clear CTA and copywriting Coordinate pic with landing page E-mail audience act alike with at least 100 matched users Install conversion tracking pixel Use Google analytics to find top 10 pins

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