Sales copy/Copy writing is a commercial or sales pitch in written format. How do you convince your audience to take action from just reading your pitch? You must be able to identify the reader’s problem or need, prove you are qualified to help with that, instill a sense of urgency to make a buying decision now, how it will work for them specifically, offer a guarantee, and explain the great value of the product for the price. A large part of sales is understanding the psychology and motivation of your audience.  Are they motivated more by potential gain or a fear of loss? What drivesRead More →