Test your Business Idea using the Lean Startup Model

Ready to start a business?

Here are some tips to help you get started in the right direction…

1. What is your USP?

USP stands for Unique Selling Proposition. What can you offer your customer/audience that your competition cannot?

2. What are your main features and benefits?

Now that you mapped out your USP, list the specific features of your offer and how it will benefit your customer.

The Lean Startup

3. What leaps of faith are you making?

What assumptions are you making in your business strategy? For example, are you assuming your audience will be willing to pay extra for a specific benefit? How much creator bias do you have in your own idea?

4. Test

The best way to tell if a good idea will work in real life is just to test it.  The Lean Startup model will help you accomplish that for as little cost as possible.

First, create your MVP (Minimum Viable Product). This is the smallest amount of product and work it would take to test the market to see if there is actual interest in your idea. For example, you can create the front end of a website to see if people you market to opt in with their info to be notified of a release or if people are willing to buy pre-orders of your idea.

User Testing

Does a sample size of your ideal audience want to your your product or service? How do they like sampling it/using it? What feedback do they have.

5. Analyze

Is there an actual demand for your idea/MVP? Or do you need to Pivot.

Pivot

Did your MVP not work out the way you expected? Maybe it’s time to make a shift or change. Here are some examples of the various types of pivots:

Zoom-in, focus on a specific feature of your idea.

Zoom-out, include your idea into a bigger project.

Customer segment, target a different audience.

Customer need, target a different problem for your customer.

6. Adjust

Make that pivot, tweak, change or new MVP and test it, analyze and repeat.

Continue to grow your business and explore you start-up type ideas within your company.

InstagramMarketing

 

Additional Notes:

*You can also get more likes and followers by going to the App Store and searching for "Instagram Likes" or "Instagram Followers"  There are 3rd party apps that allow you to trade follows and likes with other app users or purchase them.

*Buy/Sell Instagram Shoutouts at Voicelet.com

 

 

SearchEngineOptimization

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

1)   Analyze a Site
a)    What is your site about? (Dead Sea Moisturizer)
b)   Who is your target audience? (Customers and Distributors)
c)    What is your main source of income? (Distributors)

2)   How much traffic is your site getting?
a)    What is the Alexa Traffic Rank?  (http://www.alexa.com/siteinfo)
b)   Google Analytics (google.com/analytics)
c)    What is your Domain Authority? (Search “Domain Authority Checker Tool”)
d)   About how many & what types of backlinks do you have? (Search “Backlink Checker Tool”)

3)   On-Site Optimization
a)    Please make a list of possible keywords your clientele might type into Google to find what you offer. Type one keyword phrase per line, single-spaced, with no commas.
i)     i.e. Dead Sea Products, Dead Sea Product, Products Dead Sea, Dead Sea Moisturizer, Best Moisturizer, Best Quality Moisturizer, Affordable Moisturizer, L’Oreal Moisturizer, Lancôme Moisturizer, Premiere  Moisturizer, Foot Care Cream, Nail Care Kit
b)   Google Keyword Planner (adwords.google.com/KeywordPlanner)
i)     Compare Global Monthly Searches versus Competition (Search: allintitle “Keyword Phrase”)
c)    Title Tag
d)   Meta Description
f)     Heading Tags -   <h1>This is heading 1</h1>  <h2>This is heading 2</h2>
g)    Alt Image Attributes -  <img src="seacret.jpg" alt="Seacret Direct Skincare" />
h)   Bold, Italics, Underline, Capitalization
i)     <i>Italic text</i>  <b>Bold text</b> <u>underline</u>
i)     Internal Links- Menus, Footer Menu, Site Index

4)   Submit your URL
i)     http://www.google.com/submityourcontent/website-owner/ii)    http://www.bing.com/webmaster/SubmitSitePage.aspx

5)   Backlinks – How many and what type of websites are linking to your website
a)    Local Directories - Yahoo Local, Yellow Pages, Citysearch, Google Local, Bing Local, DMOZ.org
b)   Social Bookmarking – delicious, stumble upon
c)    Quality, Original Article submission to relevant, quality blogs
d)   Press release – Prweb, marketwire, prnewswire.com