How to make money with a website

How to make money with a website

The basic goal of any website is traffic. Traffic is where the money is and as the vice President of my hospital used to say, without money there is no mission.

Traffic is what makes sites valuable which is why Huffington Post makes so much money or why Amazon bought businessinsider.com

100,000 users who are actively engaged is worth about $10 million. Once you get traffic, there are many ways to monetize whether the goal is profit, charity, or votes.

You can ask for donations, get sponsorships, run advertisements, run fundraisers, etc. All of these things need traffic because they are eyes on your pitch. With enough traffic, you can get venture capital, investors, sell equity or even sell the entire website.

Therefore, the goal is to get traffic directly to your.com/.org so that people are coming to your website to see your ads, to enroll in your newsletter and to engage with your company.

How do you get raving fans that come to your website on a consistent basis?

This is done by a combination of search engine optimization, social media and paid advertising.

Ultimately, you are pulling in traffic from other sites to come to your website base. For example, and social media you post videos, tweet, post pictures on Instagram with relevant hashtags, syndicate to your Facebook fan page, LinkedIn, or Google plus.

For search engine optimization, you can post articles on other websites that give you a back link which can help your rank on Google as well as send you traffic from their website over to your website. This also has the effect of increasing the number of visitors to your.com on a daily basis which google monitors and as your website becomes more popular, Google will raise your rank on their search engine.

For paid advertising, you can pay other websites, social media, or influencers to send you traffic to your site in various ways. For example, once you write a blog post you can post it in your fan page and boost it to the audience of brands within your industry that do something similar to you.

For example, if Reebok is running an ad to get more fans to their site, they might target the audience of Nike because those people already like and buy sneakers that are similar.

Ultimately, when building a site from start to finish, the end should always be kept in mind whether that is a passive residual income from a steady stream of subscribers and traffic or to ultimately sell to a larger company and retire.

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