Learn Copywriting Sales Copy

  Copywriting is a commercial in written format that convinces to audience to want to buy or take action. If you are not making conversions despite having traffic, your copywriting/sales copy could be broken. The one skill many entrepreneurs lack is copywriting, despite it being one of the most important skills to make money. Here are some copywriting tips and templates.   Slides: 1. Copy Writing/Sales Copy Owerly 2. What is it? • Copywriting is written content conveyed through online media and print materials. Copy is a content primarily used for the purpose of advertising or marketing. This type of written material is often usedRead More →

Pay-Per-Click Advertising

    The social media algorithms are placing a greater emphasis on paid reach rather than organic reach. If your posts are reaching fewer and fewer people, maybe it’s time to bite the bullet and put up some dollars (hopefully to make more dollars). After all, these are corporations that need to make money, what did you think was going to happen? Free advertising couldn’t last forever. Still looking to scrape by with free advertising on social media? Check out or Live Video article…while that still works.   1. Facebook Ads Owerly.com 2. Why Facebook Ads? • 2015, Facebook had 1.49 billion monthly active usersRead More →

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) How do you know for sure if a change will help or hurt your business? What if you and your partner have differing opinions on a marketing campaign? How do you maximize your Conversion Rate (conversion rate optimisation)?   How to use Conversion Rate Optimisation   The only way to know for sure is to test. Yes, even tried-and-true classic marketing rules can be found to hurt certain businesses once they are tested. How do you test a theory and know for sure that was the single factor that created the improvement or hurt sales? Split testing. You run ads to twoRead More →

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Try not to get sued while advertising online… This article intended for general informational purposes only and do not constitute legal advice. In your affiliate marketing effortsor , your ads must not be deceptive or misleading. Specifically, service limitations, additional purchase requirements, and material connections between endorsers and advertisers, must be prominently displayed. The Federal Trade Commission (FTC) makes sure that your disclosures are clear using these four characteristics. Prominence (disclosure large enough and readable) Placement (disclosure positioned where it is likely to be seen) Presentation (consumer likely to have a meaningful opportunity to review it prior to making a decision to purchase or submittingRead More →

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The money is in the list. This is probably not the first time you have heard this. What are they talking about? What is an E-mail list? They are referring to your E-mail list. Your database of users that opted into your list because they are your raving fans, opted into a free offer, to get updates on your company, for free promos or coupons, etc. For example, someone might end up on your blog about food and in the margin they see a banner that says click here for a free PDF cookbook e-mailed to you. They click, enter their name and e-mail intoRead More →

Learn Affiliate Marketing

How to Optimize WordPress for Affiliate Marketing   PLUGINS   JetPack Plugin wordpress.org/plugins/jetpack This plugin comes installed with WordPress and includes several basic tools including backup, uptime monitor, share buttons, etc. This is great if you are DIY and just started. Opt in Monster wordpress.org/plugins/optinmonster/ It gives you opt in forms for your site. When visitors scroll to the top and are about the exit, it will come up with a pop up opt in form (exit pop). Revive Old Post wordpress.org/plugins/tweet-old-post You can re-post old articles to social media. You can set filters to post evergreen articles to social media again. Ad rotate wordpress.org/plugins/adrotate/Read More →

Learn Affiliate Marketing

Affiliate programs allow affiliates to market their products/services for a commission. For example, Widget Company A recruits an affiliate named John. John gets an affiliate link that is personalized to his account, and every time someone clicks through his link and purchases a widget, John gets paid a 40% commission. Companies will hire an in-house affiliate manager to manage the program, use an agency or join an affiliate network website to promote or manage their affiliate program. Learn Affiliate Marketing   Affiliate Managers Affiliate managers support and manage affiliate marketing programs. They can assist with affiliate tools, guidance and expertise. This role can be outsourced toRead More →

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  Tools to Find Influencers and Bloggers within your Niche Monitor hashtags with tools like Hashtracking to find niche influencers on social media.  See if they have  following and if they get re-tweets. Blog groups/events/conferences are one way to meet other bloggers. You can even consider buying advertising campaigns from their site.  Request a screenshot of their analytics to see how much traffic they get. Build your own community to support and help each other, i.e. private Facebook group. Grouphigh.com is used for blogger research and campaign tracking. Google your industry keywords and see who are the top blogs in the search results. Look at theirRead More →

Success and failure signs

Top 10 uncommon digital marketing resources to dominate any niche   www.similarweb.com Reveal your competition’s online strategy. See the top websites for a category. www.spyfu.com Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variationin the last 10 years. www.jumpshot.com/product-overview/ Get a comprehensive view of consumer search and click behavior on Google, Bing, Yandex, and more. Identify the exact organic and paid keywords that drive people to any website, discover industry trends and benchmark performance against industry peers. Optimize your Search Marketing initiatives (both SEO and SEM), detect brandRead More →

Milo Yiannopoulos Dangerous #1

Milo Yiannopoulous’s Book Surges To Number One On Amazon Thanks To Backlash Senior Breitbart editor and self-proclaimed provocateur Milo Yiannopoulous reaches number one on Amazon for best-selling books. Vast social media and media response from SJWs resulted in trending, free advertising for the author. This exactly mimics the growth hacking marketing used by Ryan Holiday as discussed in his book Trust Me, I’m Lying: Confessions of a Media Manipulator. In this story, holiday creates a manufactured controversy surrounding American apparel while serving as the marketer for that brand. The coverage created from the manufactured controversy skyrocketed sales for the clothing brand. Milo Yiannopoulous’s Book DangerousRead More →