Pay-Per-Click Advertising

  1. Google PPC Owerly 2. What is Google PPC  Google PPC or Google Adwords  www.google.com/adwords/ 3. Bid  Conversion Rate x Lifetime Value = Suggested Starting Bid  customer may only spend $ 50 on the first purchase to your site, but may come back on four more occasions and spend a total of $ 550. Their Lifetime Value would be $600 4.  five percent conversion rate,  Lifetime Value of a new customers is $ 50,  highest you would want to initially bid would be $ 2.50.  0.05 x $ 50 = $ 2.50  breakeven point 5.Read More →