What is Alexa traffic rank?

The Alexa traffic rank of a website compares how much traffic websites are getting on the Internet with a site ranked number 1 having the most visitors. Currently, Google is ranked number 1, Facebook is ranked number 2, and YouTube is ranked number 3.

Your Alexa traffic ranking is based upon three months of Data collected by millions of Alexa toolbar users and data from various traffic data sources.

Your Alexa traffic ranking will improve as you gain visitors through relevant content, publicity, referrals from other sites, social media, organic leads through SEO, etc.

visit Alexa.com/siteinfo

How to Pick A Domain Name

This article is not just about how to pick a domain name, but how to pick a good domain name. Yes, it would be cool to have a snappy, multi-million dollar, successful website address and company named after your cat Fluffy. However, several factors must be taken into account before picking a domain name or website URL.

First, does your domain name pass the telephone test? This means, if you were to simply say the name of your site over the phone, would the person on the other end know how to spell your website without you having to spell it for them? Therefore, the name of a site could be BasketSEO.com and not BazzketSEO.com, DaBasketSEO.com, BasketSEOz.com, BaascetSE0.com, etc.

Second, if the .com for your desired name is not available for your commercial company, don’t settle for the .net, .org., .me, .us, .biz, etc. If you spend all your time marketing for your .net, a significant portion of your traffic that is trying to get to your page will type in .com on accident. So, while you are marketing and advertising for your .net site, you are also marketing to whoever owns the .com version of your domain name as well and losing traffic in the process!

Finally, branding is great, but don’t underestimate the value of using actual keyword phrases that people search for into the domain name of your company. For example, if someone is searching for SEO and types SEO into Google and our site, www.BasketSEO.com comes up in the search listings, then the “SEO” part of our domain will come up in bold. Seeing what you type into Google’s search box come up in bold in the domain name of a listing draws people to want to click on it. Have your SEO specialist come up with a list of keyword phrases people search for in your industry to give you ideas on a great, practical domain name.

When you are ready to buy your domain name and do a search, be ready to buy it on the spot. Simply waiting a couple hours could result in someone else buying that domain name before you and trying to sell it back to you for a premium or worse, using it to make a competing company.

5 Steps to a Local Search Engine Optimization Strategy

Search Engine Optimization (SEO) in your city can be a daunting, overwhelming task.  How can you compete with million and millions of other websites on the internet that do exactly the same thing you do?  If you are a local business, I have good news for you.  This includes professionals (accountants, doctors, lawyers, dentists, and agents), services (mechanics, bakeries, schools, designers, and contractors), retail locations (clothing stores, electronics, malls, and bookstores), restaurants, clubs and any other business that needs local clients and customers.  You don’t need to compete with the countless websites on the internet, you only need to compete with the other local businesses in your industry.  How do you do this successfully?

1.      Get your website indexed.

Is your site listed on Google?  Type your website into the Google Search Box and see if your website comes up in the search listings.  If not, this would be a good first step.  To do this, all you need to do is submit your website to Google to be indexed.  Another way to get your site listed is to have links to your websites on other websites so that when Google bots search through those sites, they will find and index your site as well.

2.       Target keyword phrases that your local clientele would type into Google to find you.

Let’s say you are a local bakery in Cerritos (a city within the Los Angeles metro area).  When you type in the word “bakery” into Google, you end up with 140,000,000 websites!  If you type in, “bakery in Cerritos,” you only end up with 725,000 websites.  It’s still daunting, but much less so than 140 million.  This would be the beginning of a targeted SEO Los Angeles internet marketing strategy.

3.      Use social media in your internet marketing campaign.

Facebook, Twitter, LinkedIn, and YouTube have become internet marketing powerhouses that even major corporations can’t ignore.  Utilize these amazing sites to advertise your business not only to your friends, but the friends of your friends and everyone else in your city.  Combining social media and other internet marketing with SEO to create a complete and synergistic internet marketing strategy is called basket SEO.

4.      Have other websites link back to your website.

Part of how relevant your website is for a keyword phrase is what your website says about itself.  This can include the title, description and content of your website.  The other part is what other websites say about you.  For example, it would be helpful to have websites geared toward your city or in a related industry saying that your website is about being a bakery in Cerritos.  This part may require the help of a professional SEO in Los Angeles to carry this out effectively, properly and safely.  Google has a strict policy on how this can be done and they don’t like people trying to cheat the system.

5.      Have patience.

Rome wasn’t built in a day and neither is your business.  With 725,000 other websites competing for that 1st page of Google, it will take time to get there.  With the right strategy, guidance and work, you will get there faster.  Dreams come true.

Avoid Duplicate Content in your Blog

When there are multiple versions of the same content on the net, search engines like Google may only index the version they think to be the original.  This means, you cannot just copy an article and paste it into your blog or some other version of this like poor article spinning, auto RSS Feed re-posting, or some automated scraping program that auto-populates your blog for you from another source.

Other times this can happen is if you syndicate your article and the content is duplicated wherever it is posted. If you do this, it might help if the syndicated article has a backlink to the original post on your site.

This can also occur internally if you have different URLs within your site displaying  the same content. If you have multiple versions of similar content, you could consolidate them into one page, use a 301 redirect to the original page or block search engines from indexing duplicate copies. If it appears that you are duplicating content on your site to deceive search engines, your site could be penalized.

If you are re-publishing content from another site, you may want to include a conical tag referencing the original version within the link code. i.e. <link   rel=“canonical” href="http://www.owerly.com/originalarticle.html"/>

To check if your content or content that was written for your site is duplicate content, you can paste and run it through Copyscape.com

Blog Article Backlink Request Email Template

E-mail Backlinking Sites. 

 

Hi,

I've been reading your blog for (time period), and found a ton of value.

Your recent post about (topic) really reached me.

(Explain what specifically you liked)

You can read my post about (topic) here: [link]

If you're open to it, I'd love for you to share it with your audience.

Thanks again for sharing your inisight.

Sincerely,

(Your name)

(Contact info)

(Your Social Media)

Guest Post Email Request Template

Hi (name),

I’m a long time reader.

I’m writing to you because I’d love to contribute a guest post to (their website).

I’ve been brainstorming some topics that I think your readers would get a ton of value from:

(Idea #1)

(Idea #2)

(Idea #3)

 

I’ll make sure the piece is filled with information that can’t be found anywhere else.

To give you an idea of the quality I’ll bring to your site, here’s a link to a guests post that I recently published:

(Guest post link)

Sincerely,

(Your Name)

 

Hello (Their Name),

I’m a regular reader of [name of the site]. I truly liked the blog post that you wrote about [a post on their site].

Since you already publish guest posts from different authors in your niche, I was wondering if you would be open to more original, high-value content for your blogs.

I work as a (your position).

I’ve contributed guest articles to several niche industry blogs including [list of the blogs you’ve written for].

I understand the need for unique and well-researched content.

 

You can check out some of my recently published guest posts at:

(Website 1)

(Website 2)

(Website 3)

I’d love to share my article with the readers of your blog in a guest post titled “(title of guest post)”.

In this post, I’ll discuss key points including (main points).

The word count of the post will be no less than (number of words).

Looking forward to hearing from you.

Sincerely,

(Name)

(Website)

(Social Media)

Broken Link Request Email Template – Backlink Strategy

Hello,

I was looking for a few resources on (topic) and I came

across your informative post: (post title)

I noticed that one of the resources you linked to on (topic) no longer exist.

I recently created an extensively researched post on (topic) for you: [Link]

It might make a good addition to your article.

Either way, keep up your insightful posts.

Sincerely,

(Your Name & Contact Info)

Skyscraper Backlink Request Email Template

Subject: On (topic/article title)

Hello (Webmaster),

I was doing some research on (topic) and I came across your page.

Noticed you mention one of my favorite references on the topic: [link].

I have applied its concepts in the past and found great success with

It.

I just published a more in depth, updated 500+ word article laying out step by

step how to (topic):

[link].

Might be worth a sharing with your audience.

Either way, keep up the great work.

I would be grateful to know what know what you think of my article.

Sincerely,

(Your name & Contact)

Infographic Backlink Request Email Template

Subject: Amazing infographic that illustrates (topic)

Hello Site Owner,

I have been reading your articles for a long time. I appreciate (specific positive points about their site).

I just wrote a post on (topic) along with an original, catchy infographic that illustrates (topic): 
[infographic image link]

Do you feel could be a good fit for your audience?

Sincerely,

(Your name & Contact)

SEO Cheat Sheet

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

  • Analyze a Site
    • What is your site about? (Dead Sea Moisturizer)
    • Who is your target audience? (Customers and Distributors)
    • What is your main source of income? (Distributors)
  • How much traffic is your site getting?
    • What is the Alexa Traffic Rank? (http://www.alexa.com)
    • Google Keyword Planner (adwords.google.com/KeywordPlanner)
    • What is your Google PageRank? (Search “Google PageRank Checker Tool”)
    • About how many & what types of backlinks do you have? (Search “Backlink Checker Tool”)
  • On-Site Optimization
    • Please make a list of possible keywords your clientele might type into Google to find what you offer. Type one keyword phrase per line, single-spaced, with no commas.
      • e. Dead Sea Products, Dead Sea Product, Products Dead Sea, Dead Sea Moisturizer, Best Moisturizer, Best Quality Moisturizer, Affordable Moisturizer, L’Oreal Moisturizer, Lancôme Moisturizer, Premiere Moisturizer, Foot Care Cream, Nail Care Kit

Google Keyword Planner (adwords.google.com/KeywordPlanner)

Compare Global Monthly Searches versus Competition (Search: allintitle “Keyword Phrase”)

Buyer Keywords and Phrases

  • keywords that people use when they are close to making a buying decision
  • use these in your content to increase conversions and make more sales
  • avoid using vague keywords with no buyer intent that people use when just browsing for information

Buyer Keyword Examples

  • Bargain (product)
  • Best price for (product)
  • Buy (product) online
  • Buy (product) with credit card
  • Buy (product) with paypal
  • Buying
  • Cheap (product)
  • Cheapest
  • Best
  • Budget (product)
  • Coupon code for [product
  • Discount (product)
  • Discount code
  • Get (product)
  • Low priced (product)
  • Where can i buy (product)
  • Where can i buy (product)

 

    • Title Tag

<title>Keyword Phrases used within Copywriting</title>

 

    • Meta Description

<meta name="description" content="Seacret Direct distributes high-end Dead Sea Products. Make money in your spare time Today! (323) 529-3233" />

    • Meta Tags

No longer helpful in SEO.

Heading Tags -   <h1>This is heading 1</h1> <h2>This is heading 2</h2>

Alt Image Attributes - <img src="seacret.jpg" alt="Seacret Direct Skincare" />

Bold, Italics, Underline, Capitalization

<i>Italic text</i> <b>Bold text</b> <u>underline</u>

Internal Links- Menus, Footer Menu, Site Index

URL - keyword.com or www.sitename.com/keyword.html

Content - Menu Titles, Bullet List, Larger Text

  • Submit your URL
    • http://www.google.com/submityourcontent/website-owner/
    • http://www.bing.com/webmaster/SubmitSitePage.aspx
  • Backlinks – How many and what type of websites are linking to your website
    • Local Directories - Yahoo Local, Yellow Pages, Citysearch, Google Local, Bing Local, DMOZ.org
    • Social Bookmarking – delicious, stumble upon
    • Quality, Original Article submission to relevant, quality blogs
    • Press release – Prweb, marketwire, prnewswire.com
    • Other Examples – Forums, Product Indexes, Friends, Link Bait (DO NOT use black hat tactics)
    • Skyscraper
      • create an improved version of an existing article in your niche that currently has a lot of quality backlinks
      • ask site owners of those backlinking sites to link to your new, improved version of that article
    • Broken Backlink Building
      • Screaming Frog SEO Spider that will allow you to detect broken links
      • https://www.screamingfrog.co.uk/broken-link-checker/
      • Find sites related to your industry/niche
      • export the root domains and upload them into Screaming frog.
      • Allow Screaming Frog to spider the pages on the URLs you have uploaded and then look for 404 pages on these sites.
      • Export the list of 404 pages and enter them into a back link checking tool like Open Site Explorer.
      • https://moz.com/researchtools/ose/
      • “Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.”
      • now make a list of people who are linking to a non-existent page.
    • Guest Posting

Google search for sites to write for. Search:

  • (Keyword) submit news
  • (Keyword) become a guest blogger
  • (Keyword) guest posts wanted
  • (Keyword) guest poster wanted
  • (Keyword) accepting guest posts
  • (Keyword) articles wanted
  • (Keyword) become guest writer
  • (Keyword) become a contributor
  • (Keyword) submit article
  • (Keyword) write for us
  • (Keyword) guest post opportunities
  • (Keyword) this is a guest post by
  • (Keyword) contributing writer
  • (Keyword) contribute to our site
  • (Keyword) submit content
  • (Keyword) submit post
  • (Keyword) guest post courtesy of
  • (Keyword) guest posting guidelines

Search for sites others have posted on by searching for:

  • (Keyword) my posts on other blogs
  • (Keyword) guest post
  • (Keyword) my guest posts
  • (Keyword) my guest blogs
  • (Keyword) posts on other blogs
  • (Keyword) I’ve been featured on
  • (Keyword) sites I’ve written for
  • (Keyword) guest posting sites
  • (Keyword) accept guest posts
  • (Keyword) guest post sites

Submit to only Quality Sites

  • authoritative link profile
  • related to your industry
  • high quality content
  • Following
  • High Alexa traffic rank

Pick a Topic

  • Write for their audience
  • Look for outdated articles on their site you can replace
  • Write on topics within their industry
  • Write about topics they have not covered
  • Follow any posting guidelines on their site

Give people something useful, entertaining, interactive, or all of the above.

  • Utilities
  • Communities/Forums
  • Games
  • create on-site content that is original, interesting and offers value.
  • Get ideas what to write about - see what is trending and shared
  • http://www.ruzzit.com/
  • http://buzzsumo.com/
  • blog.hootsuite.com/new-hootsuite-feature-content-suggestion/
  • research a keyword to find out what content people are sharing the most.
  • build your own update, article or video on a topic that is popular & has a better chance of overall engagement.
  • See your competition and track how others use social media.

Engage Potential Sites

  • Engage, interact or Complement owners of potential sites on their social media accounts (i.e., Twitter, Facebook)
  • E-mail Template

 

Promote your blog content

  • search for the primary keywords/topics
  • Review list of pages with related content.
  • find sites likely to link to newly created content
  • Majestic.com can be used to identify websites linking to similar content.
    • Search a Keyword
    • View Articles with External Backlinks
    • Goto Tools, Site Explorer and Paste URL
    • View List of Backlinks
  • Run those pages through a backlink checker tool to find a list of sites linking
  • Majestic.com
  • ahrefs.com/site-explorer
  • Enter those External Backlinking sites into a spreadsheet
  • find a contact name and email for each site.
  • Repeat until the lists have at dozens or even hundreds (100-200) contacts of possible sites to backlink

E-mail Backlinking Sites

  • Create a basic email template that allows for quick customization for each request.
  • send out an email to each person on the list created
  • When sending out link request emails, they always want to know how it benefits them.
  • Always include how it benefits them
  • offering original, high-value content,
  • Exclusive, original infographics they can use
  • guest blog post
  • broken link corrections
  • Reciprocal link
  • Social Media Share
  • How-to Article for their audience
  • Typo corrections
  • endorsing them on social media
  • providing a testimonial

LEARN the NEW Backlinking Strategies and exactly how to get them including broken backlink building, skyscaper, guest posting and MORE in the SEO Update Tutorial.

 

 

Disavow Tool for backlinks

  • https://support.google.com/webmasters/answer/2648487?hl=en
  • incoming links can affect Google’s opinion of a page or site.
  • you or a search engine optimizer (SEO) you’ve hired may have built bad links to your site via paid links or other link schemes that violate our quality guidelines.
  • First remove as many spammy or low-quality links from the web as possible.
  • You can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site.

List of Review Sites

Encourage your customers to publish reviews on:

  • Google+
  • Yelp.com
  • SuperPages
  • Foursquare
  • UrbanSpoon

 

self-publishing platforms/Web 2.0 Blogs

  • tumblr.com
  • wordpress.com
  • Blogger.com
  • Blog.com

Directory Backlink Sites

  • Directories

–directoryworld.net

–directory.r-tt.com/Submit_Site/

–somuch.com/submit-links

–allthewebsites.org

  • Blog Directory Submission:

–dmoz.org

–alltop.com

–directory.bloggapedia.com/submit/

–ontoplist.com/join/

–wikihow.com/Add-Your-Blog-to-Technorati

–blogarama.com/login/

 

More SEO Backlinks Types

  • Chamber of Commerce – Your local chamber should have a member directory
  • Sign up and join the BBB.

–http://www.bbb.org/council/for-businesses/about-bbb-accreditation

  • Sponsor an event or non-profit and ask for a backlink
  • Create a genuine, authentic Press Release through a trusted company

–Google “Press Release Syndication”

  • Ask from a link from Business affiliates and suppliers you buy from
  • Write a testimonial for another company and have a link back to your site from the testimonial
  • Social Media Profiles: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram, etc.
  • Bookmarking Links

–reddit.com

–stumbleupon.com

–www.scoop.it

–http://delicious.com/

 

Article Directory

  • examiner.com

Press release syndication

  • PRweb
  • marketwire
  • prnewswire.com

Link Directory submission

  • “add url”
  • “submit site”
  • dmoz.org
  • dir.yahoo.com

Blog Commenting

  • list of do follow blogs
  • keywordluv, commentluv blogs
  • same niche, quality blogs

Link Referrals

  • message and ask nice informal and chatty email explain why your site is useful for their visitors
  • blogs favorite sites box

Product Indexes

  • Google.com/shopping
  • Nextag
  • ebay
  • amazon

Have Associates Help

  • Friends
  • Family
  • Employees
  • Manufacturer Websites
  • Company affiliates

Link Bait

  • Promotion
  • Utilities
  • Technical Dictionary
  • Glossary Directory

Competitor’s Backlinks

  • Find your competitor’s backlinks and them to link to you too

 

Local Directories

  • Yahoo Local
  • Yellow Pages
  • Citysearch
  • Google Local
  • Bing Local
  • DMOZ.org
  • Yelp.com
    • Regular/Active User
    • Yelp Application
    • How to deal with Bad Reviews
  • Local Directories

–manta.com/business

–local.com

–merchantcircle.desk.com/customer/portal/articles/256482-about-local-directory

–citysearch.com

–listings.mapquest.com/pl/mapquest-claims/preview.html

–claimlisting.superpages.com/spportal/quickbpflow.do

–Yelp.com

–foursquare.com

–bingplaces.com

  • Local Directories

–moz.com/local

–google.com/business/

–chamberofcommerce.com

–yellowpages.com

–dexknows.com

  • Tools

–whitespark.ca/local-citation-finder

–yext.com

–brightlocal.com

 

Black-hat SEO: Ways to get BANNED from Google

  • Keyword Stuffing
  • Off screen Text
  • Text the same color as the background
  • Automated Programs
    • USE at your own RISK!!!
    • SEnuke, Xrumer, Article Marketing Robot, Article Demon, Bookmarking Demon, Scrape Box