SearchEngineOptimization

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

1)   Analyze a Site
a)    What is your site about? (Dead Sea Moisturizer)
b)   Who is your target audience? (Customers and Distributors)
c)    What is your main source of income? (Distributors)

2)   How much traffic is your site getting?
a)    What is the Alexa Traffic Rank?  (http://www.alexa.com/siteinfo)
b)   Google Analytics (google.com/analytics)
c)    What is your Domain Authority? (Search “Domain Authority Checker Tool”)
d)   About how many & what types of backlinks do you have? (Search “Backlink Checker Tool”)

3)   On-Site Optimization
a)    Please make a list of possible keywords your clientele might type into Google to find what you offer. Type one keyword phrase per line, single-spaced, with no commas.
i)     i.e. Dead Sea Products, Dead Sea Product, Products Dead Sea, Dead Sea Moisturizer, Best Moisturizer, Best Quality Moisturizer, Affordable Moisturizer, L’Oreal Moisturizer, Lancôme Moisturizer, Premiere  Moisturizer, Foot Care Cream, Nail Care Kit
b)   Google Keyword Planner (adwords.google.com/KeywordPlanner)
i)     Compare Global Monthly Searches versus Competition (Search: allintitle “Keyword Phrase”)
c)    Title Tag
d)   Meta Description
f)     Heading Tags -   <h1>This is heading 1</h1>  <h2>This is heading 2</h2>
g)    Alt Image Attributes -  <img src="seacret.jpg" alt="Seacret Direct Skincare" />
h)   Bold, Italics, Underline, Capitalization
i)     <i>Italic text</i>  <b>Bold text</b> <u>underline</u>
i)     Internal Links- Menus, Footer Menu, Site Index

4)   Submit your URL
i)     http://www.google.com/submityourcontent/website-owner/ii)    http://www.bing.com/webmaster/SubmitSitePage.aspx

5)   Backlinks – How many and what type of websites are linking to your website
a)    Local Directories - Yahoo Local, Yellow Pages, Citysearch, Google Local, Bing Local, DMOZ.org
b)   Social Bookmarking – delicious, stumble upon
c)    Quality, Original Article submission to relevant, quality blogs
d)   Press release – Prweb, marketwire, prnewswire.com