how to setup home film studio

Getting professional level quality videos is easier than ever. Affordable equipment with professional level quality for your Social Media channels has leveled the playing field. Here is some of the equipment we use.   #Interview with #Vlogger @LizaJoo A post shared by Allan (@cityblender) on Mar 13, 2017 at 2:55am PDT Use a muslin stand to hold your backdrops, green screen, backdrop paper, etc. Nothing says amateur more than seeing your wall or worse, the outlet of your wall in the background.       A boom mic stand can place your mic close enough to be effective while keeping it out of theRead More →

Social media branding

Building a brand on social media can feel overwhelming.   1. Set Goals. The first step is to set a goal on each platform. The knee-jerk response is to go after followers and likes, when in reality the best metric is engagement. How many people are commenting, asking questions, etc.? Do you create conversations on social media? Are people sharing your content?   2. Know your audience.  Think about your ideal customer when you reach out to people on social media and engage in conversation.  What are their needs and how will your content fulfill that need?   3. Stay consistent. Post content on a regularRead More →

Social Media 2017

How does someone become a guru/expert/coach in a niche industry? You just call yourself the title you want others to call you. Like, if you sell tube socks, you can call yourself the King/Queen of Tube Socks as you put out media for yourself.  This is especially true in industries with no certification or formal education. For example, Tony Robbins had infomercials late at night for years at the start of his career as a self-help motivation guru on television.  This grew his reputation, sold millions in products and built his career. Webinars, Facebook Posts, Twitter, Instagram, etc. can all be used to accomplish theRead More →

youtube marketing

One of my most successful campaigns was for an industry I knew nothing about… It just goes to show, a formula for an effective online marketing strategy can work for any business. Specifically, a combination of SEO, PPC, and Social Media. Apparently, IT professionals need to take an exam to be licensed to work with certain equipment. This business rents server time to take practice exams. I had just gotten done SEO On-site Optimization & a Single YouTube Video and within a week the leads started pouring in. A single YouTube Video shot up to the top rank using a script filled with Copywriting techniques, competition research, theRead More →


  How to express political viewpoints on your Facebook wall without alienating friends. There is a popular business book called How to Win friends and Influence people. Expressing your political and religious viewpoints on your social media can be more like How to lose friends and offend people. People are ultimately tied to their political and religious beliefs as they are intertwined with their identity. They exist in an echo chamber of other people with similar politics and religious beliefs, often times their entire life, there by strengthening their beliefs that they are correct and framing their politics and religion. In any particular viewpoint, onRead More →

Top 10 Apps for Instagram Wordswag – Add Stylized Quotes and Logo Latergramme – Schedule Future Posts Videoshop – Edit video and Add Text Action Movie – Add video special effects Instagram Feed – WP Plugin – Buy and Sell Instagram Shoutouts Analytics and Metrics Bots More →