The age of information is done. There are too many blogs and too many videos and too much information! It would take 100 lifetimes to go through even a fraction of information.
People are overwhelmed. People are numb to it. The information market is saturated. Now, in 2017, is the age of experience.
People will pay a premium for live events. Campaigns where customers participate go viral. People love live video and so do the social media algorithms.
So, if you are looking to reach the cold market, experiential marketing is one of the last ways to do it without paying a hefty price.
