Copywriting is a commercial in written format that convinces to audience to want to buy or take action. If you are not making conversions despite having traffic, your copywriting/sales copy could be broken. The one skill many entrepreneurs lack is copywriting, despite it being one of the most important skills to make money. Here are some copywriting tips and templates.
1. Copy Writing/Sales Copy Owerly
2. What is it? • Copywriting is written content conveyed through online media and print materials. Copy is a content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.
3. Places to use it • direct mail pieces, taglines, jingle lyrics, web page content • online ads, e-mail and other Internet content, television or radio commercial scripts • press releases, white papers, catalogs, billboards, brochures, postcards, sales letters
4. • social media content • blog posts • tweets • Other social-networking site posts, profiles and captions.
5. Swipe File • A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects. • Google “Swipe File Templates”
6. Overcome Objections • Do you understand my problem? • Are you qualified? • How can I trust you? • It doesn’t work. • What if I change my mind? • I don’t have enough money.
7. Know Your Target Audience • What makes them feel important • Problems and conflicts • Type of products that interest them • Price they are willing to pay • How quickly they want a solution • Relate to the reader • Age/Generation • Reading level (industry experts, lay people) • Focus on One audience at a time
8. Value of your Product • Why should the consumer buy your product • How is your product better than other products
9. Unique Marketing Angle • Plan or offer that is different than the competition • Must compel customers to buy
10. Have a Clear Objective • Have a clear purpose and call-to-action for your copy • What exactly do you want your customer to do after reading your copy
11. Layout • Attention grabbing headline • Large Font, Red Color • Break down content into bite size chunks • Headlines, Bullet points, short paragraphs
12. Types of Copy • Plain-Presents facts and benefits • Storytelling – Intro, Conflict, Dialogue, Solution • Conversational/ “You and Me” – Conversation between the reader “you” and the copywriter “me”, understand where the reader is coming from and why this is the right solution • Imagine – “Picture this…” • Long Copy – Answers all possible questions
13. Attention Grabbing Headline • Get straight to the point of what your audience wants or is looking for • “How to ____” – How to Lose Weight – How to Get a Girlfiend – How to Become a Millionaire • “The Secret to ____ Finally Revealed!” – The Secret to Weightloss Finally Revealed
14. What is the problem? • Get to the root of the reader’s pain and agony. Let them know you truly understand their problem. • “There is nothing worse than…” – There is nothing worse than spending another weekend alone… – There is nothing worse than going though diet after diet an not having the body you always dreamed about...
15. What is the Solution? • Introduce your product or service and how it will solve their problem. Let them know there is no need to struggle through their pain and suffering needlessly any longer. – With system X you will finally have the solution you’ve been looking for.
16. Your Credentials • Why should your audience trust you? How do they know this will really solve their problems? – Respected Clients – Success Case Studies – Years of Experience – Publications – Certifications – Education
17. Benefits • How will your audience personally benefit from your product/service • What will be the end result of using your product/service, NOT just listing the features • Freedom to travel and do what you want, NOT just make more money
18. Testimonials/Social Proof • Gain the trust of readers with Customer/Client Testimonials • Where were your customers before and after using your product/service? How did it help them specifically? • Video, written, screen capture • Photos, contact information, links, bio, location
19. The Offer • States your irresistible offer with a competitive price, free limited time offers • Clearly state the terms and conditions
20. The Guarantee • Ease the fears of getting ripped-off with a Guarantee • Money-back Guarantee • 100% Money-back, no questions asked • Warranty
21. Scarcity/Urgency • Limited time free bonuses/offers • Limited amounts available • Offered price for a limited time
22. Call to Action • State EXACTLY, precisely and simply, step-by- step what the reader has to do to take advantage of your offer • Call-in, Buy now, click a link, come in person to your office by a certain date
23. Warning • What will happen to them if they don’t take your offer? • What will their life be like? • Remind them of their pain • Lose special pricing and bonuses • Never have the body they dreamed about • Continue to struggle at a job they hate
24. Closing Reminder • End with a postscript (P.S.) • Remind them one last time of your amazing offer