Facebook Live Marketing

  

 

Learn Facebook Pages
1. FACEBOOK PAGES OWERLY.COM
2. SETUP Facebook.com/pages Hit “Create Page” button Use logo as profile picture and/or cover photo (can consider using one as your personal photo if you are a personal brand) Fill out profile Like your own page (and favorite) Pin your introductory post to the top (upper right corner of post)
3. FOLLOWING Add friends from personal account Add friends from Pages Smartphone App
4. CONTENT Update cover photo for promotions and new products Make sure none of your photos are pixelated after upload Text on cover photo cannot make Fan of the week

 

Facebook Live Tutorial - Grow your business with Live Video
1. FACEBOOK LIVE WWW.OWERLY.COM www.Owerly.com 1
2. INTRODUCTION Live streaming video with capture Build relationships faster with Audience (Know, Like and Trust) Broadcast from personal page, business page or to a group Start a post and click the live icon Allow access to camera and mic Hit continue button to go live Set privacy settings to “Public” if using personal profile You can use “Pages” or “Facebook” App, or Group Event www.Owerly.com 2
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9. SETUP Let people in Advance When you are going to go Live Bring Extra Battery Power Consider using Airplain Mode and Wifi in order to avoid incoming calls interrupting (Avoid using Data plan) Have good lighting Attention grabbing headline - Benefits www.Owerly.com 9
10. STREAM Remind people to follow you so they get a reminder when you are Live Let them know the benefits if they watch Introduction to Audience Bring Value-Educate, Entertain, Inform Engage (Say hi to people that login, Converse with comments) Broadcast up to 90 minutes End session with call-to-action (Mention Resource, Page, Offer) www.Owerly.com 10
11. AFTER Hit Finish Button Save video to camera roll (Can upload in other places as well-YouTube, Vimeo, etc.) Select upload higher quality version Confirm video appears on your Facebook Fan Page Continue engagement with comments or questions on video after it has been posted Share/Syndicate video – Blog, Groups, Newsletter www.Owerly.com 11
12. BEST PRACTICES Stream Regularly Have a Schedule for followers to login Consider using a tripod, Microphone, Video lights Syndicate and Re-purpose Content (YouTube, Instagram, Blog, Newsletter) www.Owerly.com 12
13. BOOST POST Consider Boosting Post Get more likes Promote business offer After broadcast, the video is saved as a post View Analytics by hitting “reach” under the post View comments and shares www.Owerly.com 13
14. BOOST POST Click boost post under video Or Goto Ads Manager Hit Create Ad for a post that is doing well Select “Boost your post” Select Fan Page Select Post you want to boost Optimize for Video Views (See Facebook Ads Tutorial) www.Owerly.com 14
15. CONTENT IDEAS Your business in action Show some personal life Q&A audience session Tutorials Industry Updates Interview Promotion Live Event Broadcast www.Owerly.com 15

 

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