Network Marketing/Multi-Level-Marketing (MLM) can be a tough game. If you goto multiple trainings in different companies, they all preach a similar base strategy and that is what the tutorial below will cover. Recruiting is probably the single most vital skill to build any type of success. To do this, you need a constant source of qualified, new leads that want what you offer, sales skills to present your company properly and training skills to teach your team to do the same. Before we begin, I have 3 pieces of advice for you. One, if you need a stable income and benefits right now, get a job while you work your business. Two, don't take it personal. That includes any rejection and failures along the way. Finally, don't lose any friends over this.
2. Before you Begin • What is your why? • Make your list, Tracking • Connect with your upline
3. Warm Market • How to approach your warm market • Don't freak out on people • Don't take it personal • Don't prejudge
4. Scripts • I just got involved in a new business and I was wondering if you could take a look and let me know what you think. • F.O.R.M. • I think I found a way for us/you to...
5. FORM Family – How’s your family doing? Do you have family in the area? How are your kids doing? Occupation – What kind of work do you do? How long have you worked there? What do you like best about it? Is there anything you don’t like? Recreation – What do you like to do for fun? Do you like to travel? Money – Do you keep your options open when it comes to making money?
6. Cold Market • Professional Mixers, i.e. Meetup • Chamber of Commerce • Organizations, professional, volunteer, etc. • Online Advertising. SEO, PPC, Social Media
7. Cold Market • Purchased Leads • Cork Boards • Offline Advertising, Drop cards, Print media, Signs, Posters, trade shows
8. Scripts • Do you keep your options open when it comes to making money? • How much do you want to make per month? What would you do with that money? • Are you open to working on a side project? • Are you open to working on a side business?
9. Tools • If I...would you..., use multiple exposures • 3-way call, edify • Biz Opp Meetinge/Open House • Home meeting • 1 on 1 or 2 on 1 meeting (Starbucks) • Tools, DVD, CD, Website, Online Video, Magazine, Brochure, Product demonstration, Samples
10. Objections • 1. Relate to people: Feel/Felt/Found “I know how you feel. I felt the same way. But here is what I found…(and tell a story or explanation that answers their concerns) “
11. Objections • 2. Answer to any objection. “I don’t know about that but I get some tax advantages, make some extra money and hang out with cool people.” • 3. Have posture and do a “take away”. “Yah you are right, you probably couldn’t do this. It’s not a good fit for you.”
12. I don't have time. • I’ve found that people will never have more time unless they find a way to make more money. Would you even be open to helping that time issue or is that something you plan on never solving? • If I could show you a way to do this in your spare time that it wouldn’t interfere with what you are doing, would you be open to taking a look?
13. I don't have the money.• 1. Qualify to make sure this objection is real and then offer a solution. • Qualify – Joe, let me ask you a question and I want you to be honest, is it really that you don’t have the money, or is it that you just don’t want to do it? • Are you serious about joining? If you had the money and a credit card with money, would you join our company right now?
14. • Ok, I will give you 4 different ways to come up with the money in the next 72 hours. You can borrow $50 from 10 people, you can borrow $250 from 2 people, you can sell something, or you can partner with someone. • 2. This is rarely the case. They see more hurt in buying than pleasure. • I appreciate that AND in spite of not having money, isn’t the real question how you can start enjoying the training and benefits NOW without suffering any longer?
15. • 3. Too expensive. • I appreciate that and it brings up a question, could you possibly benefit more from our plan despite your INITIAL concern on price?
16. Objections • I don’t believe this will work. Have them see more exposures including a website or a live presentation. • I need to think about it. Most are not analytical thinkers and really plan to think about it. “Are there any concerns I can answer for you?”
17. Is this Network Marketing? • Yes it is. How do you feel about network marketing, negative, positive or neutral? • Wait a minute. You have a story. What happened? Were you involved in network marketing at some point? • What do you think was the reason you/he/she didn’t have success?
18. • “Do you think you really gave it a fair shot?” • “Do you think network marketing was the problem? Or do you think maybe your timing wasn’t right?” • If someone uses the word “pyramid”.Oh no, pyramid schemes are illegal and I would never be involved with something illegal. • For people asking without emotion: Yes, this is network marketing. Do you know anything about it?
19. I don't want to bother my friends. • What makes you think you’d be bothering your friends? • If you truly believed in the product, would you let your friends know about it? • If I could show you how we share this product with others without it feeling like a sales pitch, would that help you?
20. How much are you making? • Brand new: Tell them you are just getting started. • Been around for a while and not making big money yet:
21. • Tell them you are working this part-time and are really excited about your future. You could also say that you’re excited about your future with this company because you knew things weren’t going to change if you didn’t do something to change them. • Or, tell your story and then tell stories of people you know who ARE making good money. You can even suggest up a phone conversation with those people so they can feel more comfortable.
22. I need to talk to my husband/wife.• Absolutely you should talk to your husband/wife. • (take it away) I would have him watch the same video that you watched. • I want to make sure, talk it over and make sure it is a fit, and to be honest i spend a lot of time training you and I don’t want someone coming in and the family not being on board and then we just waste each other’s time.
23. Objections • Pay my way in. Email me and I can show you some ways to come up with money whether you join or not. • Why should I sign up with you? Maybe you shouldn’t.
24. Closing • Sounds like you are ready to join (stay silent) • Do you want to lock in your spot? (sense of urgency) • What do you feel/think? ...Are you ready to start? • “Not sure” - Send to more exposures
25. Duplication • Why, Make list, Conference calls • Plug into company events and training • Online training website • Tracking, dials per day, voicemails, Presentations, Answers, Recruits - Illusion of Being Busy