SEO Cheat Sheet

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

Analyze a Site
- What is your site about? (Dead Sea Moisturizer)
- Who is your target audience? (Customers and Distributors)
- What is your main source of income? (Distributors)
How much traffic is your site getting?
- What is the Alexa Traffic Rank? (http://www.alexa.com)
- Google Keyword Planner (adwords.google.com/KeywordPlanner)
- What is your Google PageRank? (Search “Google PageRank Checker Tool”)
- About how many & what types of backlinks do you have? (Search “Backlink Checker Tool”)
On-Site Optimization
- Please make a list of possible keywords your clientele might type into Google to find what you offer. Type one keyword phrase per line, single-spaced, with no commas.
  - e. Dead Sea Products, Dead Sea Product, Products Dead Sea, Dead Sea Moisturizer, Best Moisturizer, Best Quality Moisturizer, Affordable Moisturizer, L’Oreal Moisturizer, Lancôme Moisturizer, Premiere Moisturizer, Foot Care Cream, Nail Care Kit

Google Keyword Planner (adwords.google.com/KeywordPlanner)

Compare Global Monthly Searches versus Competition (Search: allintitle “Keyword Phrase”)

Buyer Keywords and Phrases

keywords that people use when they are close to making a buying decision
use these in your content to increase conversions and make more sales
avoid using vague keywords with no buyer intent that people use when just browsing for information

Buyer Keyword Examples

Bargain (product)
Best price for (product)
Buy (product) online
Buy (product) with credit card
Buy (product) with paypal
Buying
Cheap (product)
Cheapest
Best
Budget (product)
Coupon code for [product
Discount (product)
Discount code
Get (product)
Low priced (product)
Where can i buy (product)
Where can i buy (product)

- Title Tag

<title>Keyword Phrases used within Copywriting</title>

- Meta Description

- Meta Tags

No longer helpful in SEO.

Heading Tags - <h1>This is heading 1</h1> <h2>This is heading 2</h2>

Alt Image Attributes - <img src="seacret.jpg" alt="Seacret Direct Skincare" />

Bold, Italics, Underline, Capitalization

<i>Italic text</i> <b>Bold text</b> <u>underline</u>

Internal Links- Menus, Footer Menu, Site Index

URL - keyword.com or www.sitename.com/keyword.html

Content - Menu Titles, Bullet List, Larger Text

Submit your URL
- http://www.google.com/submityourcontent/website-owner/
- http://www.bing.com/webmaster/SubmitSitePage.aspx
Backlinks – How many and what type of websites are linking to your website
- Local Directories - Yahoo Local, Yellow Pages, Citysearch, Google Local, Bing Local, DMOZ.org
- Social Bookmarking – delicious, stumble upon
- Quality, Original Article submission to relevant, quality blogs
- Press release – Prweb, marketwire, prnewswire.com
- Other Examples – Forums, Product Indexes, Friends, Link Bait (DO NOT use black hat tactics)
- Skyscraper
  - create an improved version of an existing article in your niche that currently has a lot of quality backlinks
  - ask site owners of those backlinking sites to link to your new, improved version of that article
- Broken Backlink Building
  - Screaming Frog SEO Spider that will allow you to detect broken links
  - https://www.screamingfrog.co.uk/broken-link-checker/
  - Find sites related to your industry/niche
  - export the root domains and upload them into Screaming frog.
  - Allow Screaming Frog to spider the pages on the URLs you have uploaded and then look for 404 pages on these sites.
  - Export the list of 404 pages and enter them into a back link checking tool like Open Site Explorer.
  - https://moz.com/researchtools/ose/
  - “Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.”
  - now make a list of people who are linking to a non-existent page.
- Guest Posting

Google search for sites to write for. Search:

(Keyword) submit news
(Keyword) become a guest blogger
(Keyword) guest posts wanted
(Keyword) guest poster wanted
(Keyword) accepting guest posts
(Keyword) articles wanted
(Keyword) become guest writer
(Keyword) become a contributor
(Keyword) submit article
(Keyword) write for us
(Keyword) guest post opportunities
(Keyword) this is a guest post by
(Keyword) contributing writer
(Keyword) contribute to our site
(Keyword) submit content
(Keyword) submit post
(Keyword) guest post courtesy of
(Keyword) guest posting guidelines

Search for sites others have posted on by searching for:

(Keyword) my posts on other blogs
(Keyword) guest post
(Keyword) my guest posts
(Keyword) my guest blogs
(Keyword) posts on other blogs
(Keyword) I’ve been featured on
(Keyword) sites I’ve written for
(Keyword) guest posting sites
(Keyword) accept guest posts
(Keyword) guest post sites

Submit to only Quality Sites

authoritative link profile
related to your industry
high quality content
Following
High Alexa traffic rank

Pick a Topic

Write for their audience
Look for outdated articles on their site you can replace
Write on topics within their industry
Write about topics they have not covered
Follow any posting guidelines on their site

Give people something useful, entertaining, interactive, or all of the above.

Utilities
Communities/Forums
Games

create on-site content that is original, interesting and offers value.
Get ideas what to write about - see what is trending and shared
http://www.ruzzit.com/
http://buzzsumo.com/
blog.hootsuite.com/new-hootsuite-feature-content-suggestion/

research a keyword to find out what content people are sharing the most.
build your own update, article or video on a topic that is popular & has a better chance of overall engagement.
See your competition and track how others use social media.

Engage Potential Sites

Engage, interact or Complement owners of potential sites on their social media accounts (i.e., Twitter, Facebook)
E-mail Template

Promote your blog content

search for the primary keywords/topics
Review list of pages with related content.
find sites likely to link to newly created content
Majestic.com can be used to identify websites linking to similar content.
- Search a Keyword
- View Articles with External Backlinks
- Goto Tools, Site Explorer and Paste URL
- View List of Backlinks

Run those pages through a backlink checker tool to find a list of sites linking
Majestic.com
ahrefs.com/site-explorer

Enter those External Backlinking sites into a spreadsheet
find a contact name and email for each site.
Repeat until the lists have at dozens or even hundreds (100-200) contacts of possible sites to backlink

E-mail Backlinking Sites

Create a basic email template that allows for quick customization for each request.
send out an email to each person on the list created
When sending out link request emails, they always want to know how it benefits them.

Always include how it benefits them
offering original, high-value content,
Exclusive, original infographics they can use
guest blog post
broken link corrections
Reciprocal link

Social Media Share
How-to Article for their audience
Typo corrections
endorsing them on social media
providing a testimonial

LEARN the NEW Backlinking Strategies and exactly how to get them including broken backlink building, skyscaper, guest posting and MORE in the SEO Update Tutorial.

Disavow Tool for backlinks

https://support.google.com/webmasters/answer/2648487?hl=en
incoming links can affect Google’s opinion of a page or site.
you or a search engine optimizer (SEO) you’ve hired may have built bad links to your site via paid links or other link schemes that violate our quality guidelines.
First remove as many spammy or low-quality links from the web as possible.
You can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site.

List of Review Sites

Encourage your customers to publish reviews on:

Google+
Yelp.com
SuperPages
Foursquare
UrbanSpoon

self-publishing platforms/Web 2.0 Blogs

tumblr.com
wordpress.com
Blogger.com
Blog.com

Directory Backlink Sites

Directories

–directoryworld.net

–directory.r-tt.com/Submit_Site/

–somuch.com/submit-links

–allthewebsites.org

Blog Directory Submission:

–dmoz.org

–alltop.com

–directory.bloggapedia.com/submit/

–ontoplist.com/join/

–wikihow.com/Add-Your-Blog-to-Technorati

–blogarama.com/login/

More SEO Backlinks Types

Chamber of Commerce – Your local chamber should have a member directory
Sign up and join the BBB.

–http://www.bbb.org/council/for-businesses/about-bbb-accreditation

Sponsor an event or non-profit and ask for a backlink
Create a genuine, authentic Press Release through a trusted company

–Google “Press Release Syndication”

Ask from a link from Business affiliates and suppliers you buy from
Write a testimonial for another company and have a link back to your site from the testimonial
Social Media Profiles: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram, etc.

Bookmarking Links

–reddit.com

–stumbleupon.com

–www.scoop.it

–http://delicious.com/

Article Directory

examiner.com

Press release syndication

PRweb
marketwire
prnewswire.com

Link Directory submission

“add url”
“submit site”
dmoz.org
dir.yahoo.com

Blog Commenting

list of do follow blogs
keywordluv, commentluv blogs
same niche, quality blogs

Link Referrals

message and ask nice informal and chatty email explain why your site is useful for their visitors
blogs favorite sites box

Product Indexes

Google.com/shopping
Nextag
ebay
amazon

Have Associates Help

Friends
Family
Employees
Manufacturer Websites
Company affiliates

Link Bait

Promotion
Utilities
Technical Dictionary
Glossary Directory

Competitor’s Backlinks

Find your competitor’s backlinks and them to link to you too

Local Directories

Yahoo Local
Yellow Pages
Citysearch
Google Local
Bing Local
DMOZ.org
Yelp.com
- Regular/Active User
- Yelp Application
- How to deal with Bad Reviews

Local Directories

–manta.com/business

–local.com

–merchantcircle.desk.com/customer/portal/articles/256482-about-local-directory

–citysearch.com

–listings.mapquest.com/pl/mapquest-claims/preview.html

–claimlisting.superpages.com/spportal/quickbpflow.do

–Yelp.com

–foursquare.com

–bingplaces.com

Local Directories

–moz.com/local

–google.com/business/

–chamberofcommerce.com

–yellowpages.com

–dexknows.com

Tools

–whitespark.ca/local-citation-finder

–yext.com

–brightlocal.com

Black-hat SEO: Ways to get BANNED from Google

Keyword Stuffing
Off screen Text
Text the same color as the background
Automated Programs
- USE at your own RISK!!!
- SEnuke, Xrumer, Article Marketing Robot, Article Demon, Bookmarking Demon, Scrape Box