How does someone become a guru/expert/coach in a niche industry? You just call yourself the title you want others to call you. Like, if you sell tube socks, you can call yourself the King/Queen of Tube Socks as you put out media for yourself. This is especially true in industries with no certification or formal education.
For example, Tony Robbins had infomercials late at night for years at the start of his career as a self-help motivation guru on television. This grew his reputation, sold millions in products and built his career.
Webinars, Facebook Posts, Twitter, Instagram, etc. can all be used to accomplish the same. Sponsored ads on all the social media platforms can be used as well. Webinars have replaced TV informercials and Paid Ads on social media can be used to target the exact audience.
Webinars do NOT have to be live and can be pre-recorded. With Facebook Ads, you can target the exact people that would be interested in your webinar. There is a "just-in-time" timer on webinars that when they sign up, the webinar has just started (Starts in 1 min 42 seconds). This works great for selling services or online information products.
Once they opt-in, they get e-mailed until they buy and then gets placed on a new e-mail autoresponder sequence.
You are creating perceived value as having the best product or service out there. Nobody starts out the best, but you can improved the product until it gets better as you grow.
Summary
- Facebook Ad
- Lead Opt-in Page
- Webinar
- E-mail Autoresponder Series
Press Releases can distribute around to create image for yourself. There are even free services that distribute press releases.
Find bloggers in your industry and create an interview of yourself and send it to them. You are giving them free content to save them time.
Seed the web with good press about yourself.
Content on your blog is your advertising. You can put it out piece by piece. Put out your best content free. Report on what is going on in your industry as you are the "best and most knowledgeable" person in your niche.
Be known for one thing rather than a jack of all trades.
Engage your audience on social media as much as possible.
