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YouTube Marketing and Advertising Get more Subscribers and Likes
1. YOUTUBE FAMOUS OWERLY.COM www.Owerly.com 1
2. REACH Draw in large crowds YouTube has over a billion users Promotion potential Owned by Google www.Owerly.com 2
3. SETUP Create channel/user account Custom channel art at least 2048 pixels by 1152 pixels Account Settings Channel Settings Set Featured Video to entice to subscribe to channel www.Owerly.com 3
4. Edit Links, Edit Channel Art www.Owerly.com 4
5. Edit Links for your Bannerwww.Owerly.com 5
6. Upload art, Adjust Cropwww.Owerly.com 6
7. Click Gear Icon on Right, Toggle Customize the Layoutwww.Owerly.com 7
8. Goto Channel Home, Hit Channel Trailer Icon and Select Video, Hit Add Sectionwww.Owerly.com 8
9. Hit Add Section and Select Playlist, Uploads, etc.www.Owerly.com 9
10. Creator Studio (Video Manager from Channel Home Top), Select Channel www.Owerly.com 10
11. Select Monetization and Click Skippable video ads www.Owerly.com 11
12. Goto Featured Content in Left Menu, and Click Recent Upload for embedding www.Owerly.com 12
13. What a featured video looks like embedded www.Owerly.com 13
14. Select branding in left menu and upload file for watermark logowww.Owerly.com 14
15. What your watermark logo will appear like www.Owerly.com 15
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17. CONTENT Promote your products/services Ten most frequently asked questions Live Stream recording Conversational style with audience interviews with famous YouTube celebrities Announcements, contests, awareness, and courses to empower Question and Answer Sessions www.Owerly.com 17
18. CONTENT Videos that cater to a niche audience perform better than generic ones Audience prefer visual content over reading See what is trending Create a recurrent theme to grow a fan base Adds value, more likely to be shared Explain a tough concept simply www.Owerly.com 18
19. CONTENT How-to video Explain how they can use your product/service DIY Unboxing Cartoons Music Video and Music covers Impersonations Collaborations and Cross-promotion with other creators www.Owerly.com 19
20. CONTENT Integrate your product or service into a storyline Animation Sound Effects Background Music Lighting Sound See what other successful channels/videos are doing www.Owerly.com 20
21. CONTENT Spoof Gags Workout Tutorial Gaming guide and gameplay Educational Trending topics, News, Current Events Seminar (i.e. on your area of expertise), tips, advice www.Owerly.com 21
22. CONTENT “Fair Use” clause: allows people on YouTube to comment on, criticize, or remix your video Creative Commons or royalty-free content: can be monetized given that the actual creator of the content has allowed it. Recordings from TV, DVD, public concerts, and events can only be monetized if the artist or creator of the content gives you written permission *NOT Legal Advice www.Owerly.com 22
23. CALL-TO-ACTION End with Call-to-action Offer something for free Direct to website Get leads – Opt-in to Capture Page for Offer ask for suggestions, and do some shout-outs Consistent Creation (ie once a week) Use links to somehow drive the viewers from YouTube to your main website. www.Owerly.com 23
24. CALL-TO-ACTION links pop up in the middle of your video or in the description section. add the link to the comment section Ask to do something on your website, i.e. comment below Ask them to share your links on their websites, blogs, Facebook pages, etc. Tell your audience to subscribe to your channel www.Owerly.com 24
25. END-CARDS End-Cards Creating an end-card with a link on screen to subscribe to you Add links to related videos and playlists Google “Youtube End Card” and search images for templates Use Annotations to add link to End Card portion of video once uploaded www.Owerly.com 25
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28. CUSTOM THUMBNAIL www.Owerly.com 28
29. CREATION YouTube Thumbnail 1280 x 720 pixels Photoshop or pixlr.com/web limitation of 15 minutes maximum Request a higher limit: Click upload, Then at the bottom of the page you will see the option "Increase your limit” Verification of the user's account via mobile phone increases the chances of being able to upload longer videos www.Owerly.com 29
30. CREATION AVI, .MPEG, .WMV, .OGV, .MPS, .MKV, .FLV, .VOB use progressive scanning Camera on your laptop or smart phone Lavalier mic Tripod Needs to be as long as it needs to be. www.Owerly.com 30
31. KEYWORD RESEARCH Search terms people are using to find your videos Google keyword planner Include search keywords the video titles, labels, and tags, Google searches can help boost your viewership Use relevant tags for your videos www.Owerly.com 31
32. KEYWORD RESEARCH Speak these keywords Google is picking those up with voice recognition. YouTube will be given preference over a video uploaded on other video hosting website while displaying search results on Google. Google owns YouTube www.Owerly.com 32
33. ADSENSE open an AdSense account for your channel. used to advertise and generate revenue on the website. Partner Program - an advertisement revenue-sharing Skippable Video ad, which runs in the beginning of videos. Skippable Video is an ad format that you can select in which the viewer has the choice of watching the ad or skipping YouTube Video Targeting Tool. With this tool, any company is allowed to broadcast its ads in a particular country www.Owerly.com 33
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36. VIEWS More Likes could make your video appear higher in searches Include Copywriting, not just keywords, into Title, Description, etc. Have a call to action to Like, Share and Subscribe www.Owerly.com 36
37. ENGAGE Interact with comments No privacy settings Create a Facebook group for your community caption features for videos. This helps in making your video more accessible to hearing impaired people playlists to make things simpler and more specifically suited to the subscribers’ taste. Allow comments www.Owerly.com 37
38. ADVERTISE Have blogs/websites reference/link to your Channel Syndicate your video in Facebook, Twitter, Forums,Blog,Google Plus, etc. Syndicate your video playlist in Facebook, Twitter, Forums, Blog etc. Place a screen capture of video on Instagram www.Owerly.com 38
39. ADVERTISE Use Google AdWords to get paid views. Once you use this, make sure that the beginning of your ad is especially engaging Contests or events on your channels Get advertising from prominent bloggers watermark your content Allow Embedding www.Owerly.com 39
40. ANALYSIS Google analytics can be used to keep track of the performance of your channel. http://sproutsocial.com/features/social-media-analytics YouTube Analytics shows you how well your viewership is turning out and indirectly tells you if your ads, annotations, and content have the positive effect you want them to. www.Owerly.com 40
