Website:
Hostgator Server for WordPress
Namecheap Registry
or Wix Website
Capture Page + Email Newsletter:
Aweber
Paid Ads:
Linkedin Lead Ads
Yelp Ads
Facebook Lead ads
Google/Bing/Yahoo
Social Media:
Facebook Business Page
Linkedin Business Page
Yelp Page
Youtube
Facebook group
Social Media Syndication Tool:
Hootsuite
SEO:
On-site optimization (keywords)
Blogging
Backlinks
Best book for beginners:
SEO for Dummies
Competition research:
Check Google for top 10 listings in your market and review their Google ads and keyword onsite optimization
Try typing VOIP Los Angeles or VOIP Orange County and see what providers come up first on Google.
Here are some spy tools to see what your competitors are doing
As far as cubic vs qubic on Google search, that appears to be Google suggesting a spell correction to people searching. It will probably stop once you get more website hits for your company name to your website from social media, ads and SEO. It can take a long while even after your site starts getting more traffic.
I have affiliate links for hostgator, namecheap, aweber, hootsuite and wix if you plan to join any of those.
