Can be done relatively easily if you know what you are doing. Targeting a local market and local keywords for SEO is substantially easier than a national or global campaign with fewer competitors that are not as digitally educated.
Digital Marketing of Real Estate
You can adjust your blog titles and articles to target real estate related keywords that involve the city you are working in. This will allow you to show up faster and higher in search results. You can target social media ads to your local area like Yelp ads for people searching for an agent. Non-tech related industries that are local can use digital marketing to reach new, incoming, warm leads pretty easily compared to other businesses if you know what you are doing.