Adam Grant, author of the Originals and Professor at Wharton, states:
One of the myths that people carry around is if you want to be original, you will think, “I should do less because I want to perfect my invention or my creation.” But again, the data actually support the opposite story.
Dean Simonton, a psychologist states:
The best predictors of how much creative productivity you will ultimately achieve, how much you’re regarded as a genius, is about the number of ideas you produce. The more ideas you create, the more variety you have. Some of those ideas are going to be blind alleys or random walks in bad directions. But you have a better shot then of stumbling upon something that’s really powerful.
Creators are the most novel, the most original, during the times when they have the most bad ideas.
So, you might think you're one business idea is going to take you to the finish line and continuously work on that one idea for possibly the rest of your life. There is a chance that one idea might not take you there. Instead, it may be a better idea to explore multiple ideas, create the Proto type/minimum viable product and test each idea before finding the one with the most potential.
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