What is it?
content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group
Attention Grabbing Headline
Get straight to the point of what your audience wants or is looking for
“How to ____”
What is the problem?
Get to the root of the reader’s pain and agony. Let them know you truly understand their problem.
“There is nothing worse than…”
What is the Solution?
Introduce your product or service and how it will solve their problem
Benefits
How will your audience personally benefit from your product/service
What will be the end result of using your product/service, NOT just listing the features
Testimonials/Social Proof
Gain the trust of readers
The Offer
your irresistible offer with a competitive price, free limited time offers
The Guarantee
Money-back Guarantee
Scarcity/Urgency
Limited time free bonuses/offers
Call to Action
State EXACTLY, precisely and simply, step-by-step what the reader has to do to take advantage of your offer
