The objective ultimately is what you want it to be, ie what you are using it to do. It depends on the goal of your business or campaign, it could be the following:
- Increase sales
- increase traffic
- get new customers
- get new voters
- obtain more donations to a charity.
- become famous
- get funding for a movie
As you can see, the goals are limitless. How to get to that goal is the question. Maybe one needs to increase traffic to get more sales or maybe one needs targeted ads to increase sales. The strategy to obtain your goal has to be tested with the most likely solution attempted first whether it is using SEO, paid ads, social media, targeted outreach, or traditional media.
