Digital Marketing with Google is getting your website to the first page of Google in order to reach your ideal client/buyer/customer/etc. It includes both SEO (search engine optimization) and paid advertising (PPC/Pay per click). On a side note, it could also include YouTube which is owned by Google and shows up in search results. Each of these ways to market has its own strategy and work synergistically with each other.
Watch our free course on each topic to get the details at https://www.owerly.com/tutorials/
