5 Min. SEO Lecture Slides
Google keyword planner
adwords.google.com/KeywordPlanner (Tools)
Onsite optimization
Title Tag
<title>Keyword Phrase, Keyword Phrase, Keyword Phrase - Company Name</title>
Meta Description
<meta name="description" content="Cakes Los Angeles maker Little Cake Shop is your best choice for Birthday Cakes, Wedding Cakes and more! (800) 555-5555" />
Heading Tags
<h1>This is heading 1</h1>
Alt Image Attributes
<img src="smiley.gif" alt="Smiley face" />
Bold, Italics, Underline, Capitalization
Internal Links
URL
Content
Menu Titles
Bullet List
Larger Text
Backlinks
Guest Posting – High quality, Original Articles
Broken Backlink Building – Use tools to search for broken links and contact the webmaster to change the link to your site
Skyscraper - ask site owners of backlinking sites to link to your new, improved version of an article
Create Infographics for a site
Local Directories
White-hat directories
Blogging 2.0
Press Release
Social Media
AVOID black hat tactics/backlinks
Disavow Process https://support.google.com/webmasters/answer/2648487?hl=en
