8 Steps to Making your Own Profitable Internet Marketing Agency
1. 8 STEPS TO BUILD YOUR OWN DIGITAL MARKETING AGENCY owerly.com
2. WHY DO IT? ➤ As traditional marketing loses reach, digital marketing has become increasingly vital for all businesses, not just to thrive, but to survive ➤ Still an emerging market ➤ Lack of formal education or certification ➤ Still Giant Need for Quality, Well-rounded, Updated marketers that provide value for each marketing dollar ➤ Growth of Streaming Video, Podcasting, Influencer Marketing, Blogs, Review Sites, Smart Phones
3. GET STARTED ➤ .Com Website Brand ➤ Social Media Accounts (Lock in your brand on Twitter, IG, YouTube, Google+, LinkedIn, Facebook, Snapchat) ➤ Education ➤ Practice ➤ Client Sales ➤ Business Marketing Strategy ➤ Staff, Outsourcing, Team ➤ Accounting, Legal
4. ➤ .Com Website Brand ➤ WordPress ➤ Clients - WordPress, Shopify, Wix, Weebly, Squarespace ➤ NOT .net, .org., .co, etc.
5. ➤ Social Media Accounts ➤ Lock in your brand on Twitter, IG, YouTube, Google+, LinkedIn, Facebook, Snapchat ➤ Use a Derivative if Taken ➤ Custom URL
6. ➤ Education ➤ You will need to learn SEO, Social Media Techniques, PPC Advertising (Facebook, IG, Twitter, Snapchat, Google, Bing, etc.), Copywriting, Sales Funnels, Web Design & Editing ➤ Platform Usage - Lynda owerly.com/resources ➤ Marketing Strategy - owerly.com ➤ Partial Education - Don’t be a One Trick Pony ➤ May not Know the Best Strategy for Clients ➤ Your Technique goes out of date/obsolete ➤ Easy for Competitors to take your clients (See Sales)
7. ➤ Practice ➤ Start with your Own Digital Marketing (SEO, Social Media, PPC ads) ➤ Practice marketing for your Warm Market (For free, low cost, or for testimonials/referrals) ➤ Attend conferences and Test out new strategies and unfamiliar platforms. Talk to Company Booths for New Tools ➤ Test and Use new Tools for Syndication, Funnels, E-mail, etc. (owerly.com/resources) Get and Edge over competitors. Make your work faster and cheaper
8. ➤ Client Sales ➤ Follow-up with Prospects ➤ Figure out their needs and wants ➤ Find out what niche makes them the most money ➤ Figure out their USP and Budget ➤ See their competitors, #1 in their niche on Google, ask them ➤ Explain their competitors’ Internet Marketing Strategy ➤ Show what their current Agency has done for them and what you can offer in addition, do better or do cheaper/faster
9. ➤ Business Marketing Strategy ➤ Buyer Keywords for SEO, Blogging ➤ Complete Social Media strategy with Syndication, Re- purposing ➤ PPC Ads ➤ Traditional Marketing (Trade Shows, TV, Radio, Print, PR) ➤ Business Networking, Referrals ➤ Experiential Marketing ➤ Growth Hacking
10. ➤ Staff, Outsourcing, Team ➤ Partnerships ➤ White-label ➤ Refer ➤ Outsource, Upwork, Fiverr, iWriter ➤ U.S. Staff
11. ➤ Accounting, Legal ➤ These materials are for informational purposes only and not for the purpose of providing legal or financial advice. You should contact your attorney/CPA to obtain advice with respect to any particular issue or problem. ➤ Corporate Entity, S Corp vs. LLC, etc. ➤ Liability Disclaimers/Contracts with Clients & Staff ➤ FTC Compliance in Advertising/Disclosures ➤ Payroll/Taxes
Agency Sales Script
Get Internet Marketing Client Begging to give you $500, $2000 and even $5000/month with this Sales Script
1. HOW TO CLOSE SALES FOR YOUR INTERNET MARKETING AGENCY owerly.com
2. CLIENT ANALYSIS ➤ Understand Their Business ➤ Client USP and Barrier to Entry ➤ Client Most Profitable Product/Service ➤ Client Home Page Meta Title/Desc
3. CLIENT ANALYSIS ➤ Backlinks ➤ Alexa Rank ➤ Domain Authority ➤ Social Media ➤ Paid Ads/Conversion
4. COMPETITION ANALYSIS ➤ All of the above for first and second page of Google for Buyer Keyword Phrases
5. DISCUSSION ➤ What are their needs and goals ➤ What do they want that their competitor has or does ➤ What have they tried so far ➤ What is their time frame
6. CLOSE ➤ Realistic Expectations ➤ Marketing Contract ➤ Pricing vs. Packages ➤ Price for Setup vs Additional Support, Customer Support, Updates, Added services ➤ Referral Program
