MLM Pathway eBook

The MLM Pathway: Network Marketing Professionals Guide to Recruiting

Table of Contents

Section One – Prospecting

Chapter 1 – Warm Leads, Cold Lead, & Referrals

Chapter 2 – Making your List

Chapter 3 – Engage

Chapter 4 – Ask an Opening Question

Chapter 5 – How to track your daily method of operations

Section Two – Recruiting

Chapter 6 – How to Recruit using MLM Exposures

Chapter 7 – The Holding Tank

Chapter 8 – Ask a closing Question

Chapter 9 – How to Posture and Maintain Your Value

Chapter 10 – How to Overcome Objections with Mini Objection Handlers

Chapter 11 – Deal with the Cost of MLM and Packages

Chapter 12 – Is MLM Ethical?

Chapter 13 – Dealing with Negative People in MLM

Chapter 14 – How to get to the TOP of MLM

Chapter 15 – Nobody Makes Any Money in This

Chapter 16 – Speed is More Important than Outcome

Chapter 17 – How to Stop Projecting Negative Limiting Beliefs

Chapter 18 – Explain the Difference Between a Pyramid Scheme and MLM

Section Three – Duplication

Chapter 19 – How to Build in a Binary Compensation Plan

Chapter 20 – How to Become a Leader

Chapter 21 – What to say to New Recruits

Chapter 22 – How to make MLM work fun

Chapter 23 – Manage your Downline’s Expectations

Chapter 24 – How to Deal with Upset Downline

Chapter 25 – Work Life Balance Tips

Chapter 26 – Why You Can’t be in 2 Companies at the Same Time

Chapter 27 – How to Deal with a Bad Leader

Chapter 28 – Why is it Important to Start with a Package?

Chapter 29 – Why you Can’t Succeed in MLM Alone

Section Four – Mindset

Chapter 30 – How to Believe in Yourself when Nobody else does

Chapter 31 – What to do When you Feel Like Quitting

Chapter 32 – How to Control Your Emotions

Chapter 33 – Why Do you Need to plug in to your Company Training?

Chapter 34 – Continue your Education in MLM

Chapter 35 – Why is it Important to Struggle in MLM

The MLM Pathway

Owerly Magazine

The moral right of Allan Wang to be identified as the author of this work has been asserted.

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the author except for the use of brief quotations in a book review.

Where fictional examples are given, the names, characters, places and incidents are the product of the imagination of the author. Any resemblance to actual events, places or persons, living or dead, is entirely coincidental.

First Edition (Amazon Edition) 2014

Section One – Prospecting

Chapter 1 – Warm Leads, Cold Lead, & Referrals

Think of everyone you know. Yes, I mean everyone. This is your warm market and your best source of leads when you first start. Go through your cell phone and add every person to your list, even the ones you are afraid to talk to or don’t think will want to join your business.

Think about the people you work with or come across during your day. Be sure to include relatives, friends from the past, acquaintances, long-distance connections. Your warm market includes professionals like your dentist, doctor, or accountant. Don’t forget about people you get services from like your mailman, mechanic and plumber.

When you run out of warm market leads, it’s time to hit the cold market. You can join business networking groups, a chamber of commerce, buy leads from the internet, approach professionals that are advertising their services, pull leads from business card cork boards, meet people through social media websites, attract leads through blogging, use solo ads, produce online videos, or buy advertising on the internet or print media. Talk to telemarketers and people that are in sales that you meet.

When people approach you with something, simply change the topic to recruiting. “Hey, you would do really well in our company. Are you open to making money in our company? Great, let me text you our company website and let me know what you think.”

Finally, you can ask for referrals from people you interact with even if they don’t want to join your business. Simply ask, “Do you know anyone that wants to make extra money or might be interested in our products/service?”

Chapter 2 – Making your List

Your list will bring you success. NOT making your list will lead to failure. Make a list of as many people as possible with Name, Phone Number and Email of all your warm leads, cold leads that come in and referrals. Then, contact your sponsor or upline to schedule a strategy session.

Don’t get lazy and skip this step thinking you can do this by memory or use your cell phone to track people. You can’t. This only works when you have a couple leads, but as your list grows to hundreds or even thousands, you will need a list either written or on your computer. As long as you are continually adding to your list, you will never run out of people to talk to about your business.

Chapter 3 – Engage

Get to know people first before you start talking about your business. You can use the acronym F.O.R.M. for ideas of topics to talk about.

“F” is for family. “O” is for occupation. “R” is for recreation. “M” is for money.

To understand how you and your company can help someone, you must first understand who they are and what their “why” is. Stop talking about your “why” or trying to tell people how they can attain your “why” because YOUR “why” is not THEIR “why”. They don’t care about talking about your “why”.

Family. Some people need money to support or start a family. Does their daughter need braces or need to pay for tuition? Are they working two jobs with no end in sight and want more time to spend with their family?

Occupation. Ask them about how their job is going. Do they want more time or money? Are they frustrated about certain aspects of their job? Time freedom, travel, boss troubles, co-workers?

Recreation. Some people just want to have fun. Life is great when you have the time and money to pursue a passion, hobby or travel. Some people just need extra cash to party or buy something cool. It’s about their “why”, not yours that will motivate them.

Money. Money not just to help them, but also money to help others sometimes too. There are people out there that understand that significance is more important than personal wealth when they are on their deathbed. How many people can they help with a lot of disposable, passive income? For some people, charity is everything.

Chapter 4 – Ask an Opening Question

You have to transition into talk about your business. People will not voluntarily ask you about joining your business most of the time. You must ask an opening question. Some examples include:

“Are you open to working on a business project?”

“Do you keep your options open when it comes to making money?”

“Want to work with us?”

“Are you open to taking a look at our company?”

“Do you want to make extra money?”

Feel awkward and nervous about bringing up your business to your warm and/or cold market? Are you avoiding asking a closing question after they have seen the business because you are afraid to put pressure on people or not sure how to say it without making it weird?

I have the solution. Unfortunately, you will have to bring up your business and ask a closing question if you want to MAKE MONEY in this industry. Fortunately, I will show you a way to do it without making it weird.

Ask them what they do for a living or ask them about their job. Then, tell them what you do and ask if they want to work in your company too.

Example: What do you do? Cool. (Insert come nice comment or question about their industry here. Next, they will ask what you do.) I work as a (your job) and also work at (your MLM company). You could make extra money in our company too if you want. (See their reaction. If it’s positive or if they are curious then say…) Yah, I can send you to our website and you can see what we do or you can come by one of our business locations.

Ask what they did over the weekend/over the week or what they have been up to. When they ask you back, mention a recent company event to segway into talking about your business.

Example: How was your weekend? (They describe their weekend and ask you the same question back.) My weekend was great. My company (describe company event and how you are able to make money. It doesn’t have to be a physical event. It can be online or a recent change in your company).

Have a normal conversation and find out how your company can help them in some way whether it’s making extra money, paying for vacations, helping them pay bills, help their family, change jobs, etc.

Example: How’s work? Oh really, well you can make extra money in our company if you want. Great let me send you (send them to an exposure like website, magazine, upline call, coffee shop meeting, home party, etc.).

Chapter 5 – How to track your daily method of operations

There are many different ways to track you daily activities. You have to put in the work in order to have any success. Talk to people every day about your business. This is a numbers game and as your skill improves, you will be able to recruit more people faster.

Count “No’s” per day. If you can get 10-20 people to say NO to your business a day, you are on your way to success.

Keep 10 beans in your pocket every day and throw one away each time you expose someone to your business.

Get a tracking sheet and tally how many new exposures, phone calls, voicemails, one-on-ones, follow-ups and recruits you have on a daily and weekly basis.

Regardless of how you track, track something daily to account for your activity. Be accountable for yourself to actually work your own business. You owe it to yourself, your team and the people you care about.

Chapter 6 – How to Recruit using MLM Exposures

It’s discouraging to tell someone about your business and they say no or tell you they need to think about it. Well, what now? Is everyone you talk to telling you this and now you feel like you can’t do this and this isn’t working?

This is the solution. Most people won’t join your business the first time you talk to them about your business. It actually can take 2-4 times of seeing your business in different ways for a lot of people to get fully educated on what your business actually is before they can make a definitive yes or no about joining your business. Maybe even up to 7 different times of seeing your business.

Every time someone sees your business, that is considered 1 exposure. I will show you 7 different types of exposures you can take people through in no particular order. Start with the exposure that you think has the highest conversion balanced with what is the most convenient (i.e. If someone lives in a different state, it is unlikely they are coming to your home party and it might be a good idea to show them a website instead).

After every exposure, ask a closing question. “Do you want to join?” “Do you want to lock in your spot?” “Do you see an opportunity for yourself?”

If they say NO then let it go and don’t push. Re-approach them with a new exposure in about 6 months (range is from weeks to never again) when their situation and life may have changed where they are more open to it. Let them know changes and updates in your company or your success and invite them to see an exposure.

If they say MAYBE or are not sure, take them to a different exposure. If they are still unsure after that exposure, take them to another exposure and another until they give you a definitive YES or NO.

If they say YES, sign them up!

*Exposure type 1 – Home Party

“Hey, I’m having a get together at my house with some free samples, refreshments and you can meet cool people. Want to come?”

Your company likely has a way to expose people to your company and product/service from your home. This is a great way to build your business locally as it is cheap, your warm market will feel comfortable and it is easily duplicable by people that join your team.

Do not try to up the ante by trying to make a SUPER home party by holding it at a giant venue, having giant crowds over or spending a ton of money on food, drinks, etc. Why? Because it is not duplicable. The people that join won’t be able to do what you just did. Furthermore, you don’t want new people depending on your super, awesome home party to recruit people. You want them to do it on their own back at their house, not yours.

As people come over, you can small talk to see how this company would help them. Show them your products or service. And show them your business using a DVD, flip chart, etc.

*Exposure Type 2 – Website Presentation “Check out this website and get back to me. Let me know what you think.”

Use your company website with the streaming video they can watch to learn about your business. Don’t try to explain everything yourself because it gets exhausting for the listener and again, it’s not duplicable. Just because you are an amazing orator and can sell anything, the people you recruit won’t be able to do the same. What they can do is simply ask if people are open to making money and then sending them to a website to see what your business is all about.

Finally, be sure to FOLLOW-UP! Call them in a couple days to see how they feel or set a time to call back. A lot of people have not watched it so you can either ask when they will have time or invite them to a different exposure.

*Exposure Type 3 – 3-way conference call

Introduce your friend to someone else in your company including your upline, downline or sideline. Edify them (talk great things about the person helping you), text the agent you are about to call to let them know, and then 3-way conference call the Agent to edify you back, explain the company and answer their objections.

“Hey, I am working with this hugely successful doctor that is doing some amazing things in my company. I wanted to introduce your real quick, let me see if he is available…”

*Exposure Type 4 – Coffee shop meeting

“Hey, how’s it going? Let’s meet up for coffee. I want to show you my company. Are you free this weekend?”

Show them a couple products, figure out their why and offer them the solution. Give them a 60 second overview of the company and invite them to another type of exposure if they are not sure.

*Exposure Type 5 – Tools

Show them a Magazine or loan them a DVD. Show them results, testimonials, before and after pictures, etc. on your phone or laptop.

*Exposure Type 6 – Meeting with your upline in Person or over Internet Chat

This is the same as type 3 but done in person with someone else in your company to help you recruit.

*Exposure Type 7 – Biz opp meeting (Company office)

“My company is having an event this Tuesday in Los Angeles where you can really see about my company and meet the leaders that are having amazing success. Can you make it?”

Build up how great the event is and invite your prospect. Invite prospects to see a weekly meeting, monthly regional conference or national conference.

Chapter 7 – The Holding Tank

If people say NO, then say, “That’s fine. Do you know anyone that DOES want to make extra money or use great skin care?” You can re-approach them after time has passed and their life has changed and may be open to it later. You can bring up changes in the company or your success to re-engage them. You can leave people in the holding tank from weeks to indefinitely.

Chapter 8 – Ask a closing Question

No, people will NOT just tell you they want to join without you giving them the opportunity by asking a closing question. Don’t take the weak way out by not asking if they want to join after they have seen an exposure. Just get an answer and move on. Here are some ways you can ask a closing question each time they see an exposure until you get a definite NO or YES.

Example: (They see an exposure like website, magazine, upline call, coffee shop meeting, home party, etc.)

“What do you think? Do you want to join?”

“Want to lock in your spot?”

“What did you like about what you saw? Are you ready to get started?”

“Wanna join?”

“Do you see an opportunity for yourself?”

Just say anything. If your upline is there, they can help you ask a closing question as well. They can even do it over a 3-way phone call.

If they are still not sure, then send them to a different exposure and ask them a closing question again.

Good luck and JUST GO FOR IT!

Chapter 9 - How to Posture and Maintain Your Value

People tend to focus on what to say, but what is just as important, if not MORE important, is how you say it. This is true when recruiting, bringing up the business and especially when handling objections.

It’s important to always maintain your value and demonstrate high value by expressing the right posture. First, we never beg or chase people. Remember, we are doing them a favor by sharing with them an option to make more money and potentially change their life. Next, we don’t need any specific person to become successful. We are looking for people that want something better out of life.

How do successful people look and act? Can you imagine a major CEO begging someone to PLEASE look at his opportunity and then thanking them for looking at his new business plan? NO WAY, because he/she knows he/she are doing THEM a favor by showing it to them or offering them a place in his/her business projects. If you act the opposite of that by begging and chasing, you are communicating to other people that you and your project has no value. People will read your sub communication to decide if what you are saying is true. Is it really a business opportunity or are you just desperate to have them join so you can make money?

When you are dealing with objections, do not get emotional with your voice, tonality or demeanor. Remain in a neutral, unaffected posture and tone. When people come up with an objection, respond in a way that is short, succinct and just state it in a matter of fact way.

“This is like a pyramid!!!”
“All corporations are setup like pyramids.”

Don’t argue or attack the other person verbally or start a debate. If they become abusive or overtly negative, simply state, “This is not for you.” And, walk away. Move on to your next prospect. Down the road, if the situation changes, they may or may not come back but have a willingness to walk away from bad situations. This will maintain your dignity and make your life and career much more bearable.

Some more tips, don’t lean in too much as this body language expresses desperation. Also, watch your tonality. Having a high-pitched up swinging tone with your sentences can express neediness. Instead, sit and stand up normally and maintain a normal, relaxed tone.

Remember, you have value and you are offering people value.

Chapter 10 - How to Overcome Objections with Mini Objection Handlers

Sometimes, people are just negative just to be negative. Instead of a long, drawn out objection handler like telling a long winded personal story or even “Feel, Felt, Found” (I feel what you are saying, I felt the same way and this is what I found…[personal story/explanation]), you can test out these mini objection handlers. These are great for when you want to answer people’s objections without coming off needy or desperate (which sometimes happens with long answers), you just want to get rid of someone negative and move on, or when you are just not in the mood.

The most important part of mini objection handlers is maintaining your posture and maintain your value. Have an even tonality (not angry, not happy, just neutral and flat) and calm demeanor and simply state the objection handler as a common, no big deal fact.

Objection 1. I don’t have the money.

Mini Handler: This is going to help you make money.

Objection 2. I don’t have the time.

Mini Handler: This is something you can do during your daily activities.

Objection 3. Is this a pyramid scheme?

Mini Handler: Pyramid Schemes are illegal. OR No.

Objection 4. What is it?

Mini Handler: Check out this website and it will explain everything.

Objection 4 part 2. Well, just tell me what it is.

Mini Handler: Network marketing. OR Multi-level marketing.

Objection 5. You know, nobody makes money in those.

Mini Handler: Yup.

Objection 6. Is this sales?

Mini Handler: No, it’s network marketing. OR No, it’s multi-level marketing.

Objection 7. How much money are you making?

Mini Handler: I’m new to this, but (successful agent) is doing great.

Objection 8. I would NEVER do this.

Mini Handler: Ok.

Chapter 11 - Deal with the Cost of MLM and Packages

I can’t afford this! Why do I have to pay to get in? This is adding to my monthly bills that I just can’t afford right now. This is causing me too much stress having to pay a monthly autoship.

Is it really the cost or was it the expectations you had attached with the cost that is causing you to say this? Face it, you had fancy dinners more expensive than your autoship and even some of your starter packages. What exactly did you order 7 months ago at that fancy restaurant? How exactly did that change your life? What about that 3D movie for you and that significant other or black Friday deals, how much money did that investment make you or add significance to your life?

People lose their entire life savings in the hundreds of thousands of dollars or millions trying to start a small business like a store or restaurant only to have a high fail rate over time. What other industry can you have such a low investment, and obtain a product or service you are using yourself as a consumer in order to start a business with potential to make a significant amount of money? You are not investing millions or even hundreds of thousands to do this business. In fact, you probably spent more on your digital SLR camera than the largest package in your company, and how much interest did that investment bring for you and your family? What was the return on the family vacation or trip to the amusement park? Exactly. Skip one of those things one time, and start a business that could change your life and the people you care about.

What’s the real risk? The worst case scenario, you have a product or service at a discount that you use. If your product or service isn’t at a true discount with a real value and not perceived, then maybe you are in the wrong company or maybe your company is wrong.

Where is this feeling coming from? You are attaching expectations of fast, easy residual money when in reality it actually takes work. A typical small business might not make money for the first 3 years before they start to turn a profit, and yet some network marketers think they will be rich by the first 3 months despite the fact that many aren’t even fully trained until the 6th month or even 1 year mark. This is a true business and takes time to build. You are building your brand and getting trained on prospecting, recruiting and duplication. Give it time and don’t give up so easily and quickly. Other people have done it, you can do it too.

Chapter 12 - Is MLM Ethical?

Network Marketing is a way for companies to sell direct to the consumer at lower cost by cutting out the middle man. This is an affiliate program where distributors are paid a % of the profit made by the company based on performance rather than paying for advertising.

Online retailers have an affiliate program if you promote their products through your blog for example. If you are able to recruit more people to promote the program that the company profits from, shouldn’t you get compensated something for that as well?

This is the basis of multilevel marketing where companies incentivize distributors to do the activities that help grow the company by the company sharing the profit with distributors.

Is this way of advertising more or less ethical than other traditional ways of advertising? Is it ethical for a celebrity or model to endorse a product or service that they have never used or in some cases even seen before to get millions of viewers to purchase it from a TV ad? Is it ethical to pass along the cost of advertising, hiring celebrity endorsements, purchasing commercial time, attractive packaging onto the consumer of the product in the form of a higher price? Is it more ethical for a large corporation or a CEO to get millions of dollars a year in salary and bonuses rather than giving a % of the yearly profit back to small families as a distributor?

If the product or service does not offer true value or is sold at an inflated price compared to the market, then maybe you are in the wrong company or your company may be wrong.

Chapter 13 – Dealing with Negative People in MLM

Negative people are everywhere. People are calling you stupid, saying it’s a scam, and saying or even threatening whatever it takes to get you to quit and join the rest of the herd. There’s a term for a lot of those people…they are called bullies.

First, understand that those people are not attacking you personally (even though it sounds and feels that way). They are reacting to the industry of MLM either from a negative past experience that likely has nothing to do with you or your company causing them to generalize the entire industry or they may have a negative outlook on life. Every business idea has a ton of skeptics saying it’s not going to work, until it actually does. Don’t expect them to come back and apologize if you really do succeed. They will probably label your success as luck or a pyramid.

If you truly believe you are in a moral company, that offers people quality services/products at a REAL value (not just a perceived value), then you know your company and the way you run your business is different than the negative experiences others have had with past MLM companies. Some of your skeptics may change their mind after they are EDUCATED about what your company is really about through MLM exposures. And others, may be so negative they refuse to even take a look, in which case, you may need to just let them go.

Don’t let these people bully you out of your hopes and dreams. These skeptics will make you stronger in the long run and help you build a thick skin needed for success not just in this industry, but life in general. Stand up, not by attacking them back, but by being unaffected both in your actions, tonality, reaction and emotions. Just continue your daily method of operations and strive for your personal success. If someone is negative, let it go and talk to someone new. Negative people are a waste of time. In 6 months, their life changes and they are open to taking a look, you can decide to re-approach them then.

Don’t give up and see you at the finish line.

Chapter 14 - How to get to the TOP of MLM

“Nobody makes any money except for people at the top!”

“You have to be first to make any money.”

“You will never make it, only people at the top make any money.”

Sound familiar? So, what does it take to get to the top? People sometimes ask me, how much does the average person make. I tell them, average people quit within months before they even get trained. Yes, some people quit MLM within 3 months! Therefore, all you have to do to be ahead of a lot of people is simply not quit.

How are your chances at a regular job to reach the top? Can the lowest paid employee become the CEO or even VP or even middle manager? Not only does one have to play the corporate politics right, there also has to be an opening for that position.

In network marketing, people at the “top” earned their way there starting at the bottom and over the years practiced and worked their way up the industry and built a reputation, following and brand for themselves. You can do the same, but it is not given away for free. Little by little, work your way up in the industry and you can reach the top as well. Yes, it’s hard work, at times emotionally and physically draining, challenging, and you will be tempted to quit…but look at the alternative. Possibly, 40 years of work 40 hours a week and a death with possibly never reaching the top.

Chapter 15 - Nobody makes any money in this

Here’s a fun one…

You know, nobody makes any money in these things. Only people at the top make anything. You should start your own company/get a real job.

Wow, people are soooo smart and insightful. I love it when people assume this is your first time learning about network marketing or that you haven’t weighed your options before entering this profession.

What exactly does “nobody” or “people at the top” exactly mean? The reality, this is a way to make extra money without breaking the bank and risking going broke trying to start a business. Your chances of having some success may not be that different if you started a small business. Only you don’t need to spend your life savings and the life savings of your friends and family to do it.

“According to the Small Business Administration’s Office of Advocacy, three out of 10 new firms with employees fail to survive for more than two years, and about five out of 10 close up shop within five years. The survival rate is even lower for sole proprietors.” (http://blog.intuit.com/money/8-reasons-why-small-businesses-fail/#ixzz2dO61pFxh)

Some network marketers quit their business within 3 months. Just stick with it, learn your industry, work hard, be coachable and do this for 4 months and your chances of success will be higher than those that already quit.

Chapter 16 - Speed is more important than Outcome

Want the REAL secret to Success? Bottom line…SPEED IS MORE IMPORTANT THAN OUTCOME.

Not making money? Talked to a few people and they all said no? Is your team dying or never even formed one? Not sure how to talk or recruit people? Feeling scared to approach people or call your contacts? The solution is the same for all of the above….SPEED is more important than OUTCOME.

You are getting in your head and so wrapped up in getting people to say yes it is paralyzing your business. If you want to get good at this, you will need to practice and mess up and the only way to do that is go through the numbers. When you run out of warm market leads, hit the cold market with new leads through prospecting. Search my blog for tips on prospecting if you need ideas about where to find leads (http://www.AllanWangMD.com).

The worst case scenario is not having someone say no, the worst case scenario is talking to your contacts too late and they end up joining a different team. YES, it happens…people in the same immediate family have ended up in competing sideline teams because the first family member was too scared to approach their warm market about their business. While you are waiting, other companies and other teams are recruiting your friends and family. At least if they say NO to you, when someone else approaches them about it, they will think of you first and talk to you about it possibly before they join another team or company.

Not recruiting enough people? It’s truly a numbers game. The conversion rate for a company might be about 10-20% of the people you talk that will join your business and it may take a couple follow-up calls and meetings before they make a decision if they even want to join. So, the only way to recruit 10 people might be to talk to 50-100 people. How long will that take you calling 3 people a week? 33 weeks? What if you just sat down for one weekend and called 50 people a day for 2 days. You would have done 8 months worth of calling in 2 days. THAT is part of the reason why you see some people walking the stage within weeks to months and some people that never get off the ground over years of time.

Make your list, start dialing and track. If you recruited 10 people that were all making 50 dials a day, how fast would your team start to grow? Lead with the right behavior by starting with yourself.

Chapter 17 - How to Stop Projecting Negative Limiting Beliefs

Nobody wants to do this. Nobody has any money. Everyone hates this. I don’t think people can succeed. Nobody likes MLM.

Getting the same negative reaction from people? You might be projecting your negative thoughts onto people. If you believe any of the thoughts above, you will subconsciously project those thoughts onto everyone you talk to. For example, if you think everyone hates this, you will become hesitant to bring up the business to people. If you think nobody has money, you will be scared to encourage people to start with a package. If you don’t think people can succeed, you will be hesitant to share your business with people or even ask them a closing question if they want to join.

Your limiting beliefs are based on your fears and not the reality. If people are succeeding in the company and people are affording the packages and building a team, then it’s not the company or industry, it’s you.

Get over your fears and limiting beliefs and if you can’t, refer people to your upline leaders to recruit or point them to tools to talk about the business for you like a website or DVD.

Chapter 18 - Explain the difference between a Pyramid Scheme and MLM

A pyramid scheme involves the flow of money using sign-up fees often times without a product or service.

Without a true product or service, people that join at a saturation point will have more difficulty making money when it becomes more difficult to recruit new people.

Pyramid schemes often promise high returns for little work over a short period of time after simply investing money. They use sign-up fees from new members to pay early investors.

In a multi-level company, members can still make money without signing up new members.

Section 3 – Duplication

Chapter 19 – How to Build in a Binary Compensation Plan

The Binary is a great plan as it encourages the right behavior. The very top person has incentive to help the very newest agents that join the team.

Everyone builds 2 teams, your left and your right team. It’s good to start with your warm market first, because they will be at the top of your left and right team and you may be building under them.

Your upline, if they are active, will help you build either your left or right leg depending on which leg you guys share (shared leg).

As you recruit, you place the newest agent at the bottom outside left or the bottom outside right. I would avoid building the inside leg of someone under you because if they quit, those people will become stranded and will have to build both teams/legs by themselves.

If your upline quits or is not recruiting as fast as you, don’t despair. If you can’t build both legs on your own, how can you ask anyone on your team to do that? Focus on the skill and as you recruit leaders, they will help you build that leg. Furthermore, as you are building, it may inspire your upline to come back and help/recruit more as they see their team growing.

If your upline is building one leg quickly for you, place at least 1 or 2 active agents in your shared leg and you can focus temporarily on building your personal leg (the leg/team you have to build on your own).

As you are building, the total amount of points earned on the Left will match the total points on your entire, combined team on the Right and you will get paid in some plans. In a 50/50 binary, both sides need to match evenly in points to get paid (i.e. 1000 points left and 1000 points right). In a 1/3 2/3 binary, one side has to be half as much as the other side to get paid (i.e. 500 left and 1000 points on the right) thus you may get paid faster if you have a run-away leg (one leg that is growing much faster than the other).

Even if you have 2 legs that are growing on its own, it’s important to continue to build to allow the people under you to have one run-away leg and to maximize other aspects of the compensation plan besides the binary. Also, you never know if a leader on your team may quit or switch to a different company, so don’t get lazy.

Chapter 20 – How to Become a Leader

Nobody is born a leader, it’s a position you grow into. So, how are you supposed to lead your new team despite not having experience, not knowing what to tell them and not having confidence as a leader?

Here’s a simple solution.

First, plug your team into the system. Have them call into the national weekly call, attend any local events and regional/national events. Refer them to the company training website.

Second, introduce them to your upline and sponsor so that they feel comfortable calling them for help or with any questions.

Third, study the system and give it a shot. You don’t have to be the best to lead. You only have to be one step ahead to give someone else advice on what they can do next.
When in doubt, simply call your upline for advice or do a conference call between your upline and downline.

Lastly, and most importantly, the best way to lead is by example. If your team sees you doing home parties, one-on-ones and other money making activities, it will inspire them to do the same. Your team are more likely to do what you do rather than what you tell them to do.
Just go for it. The best way to learn is to make mistakes and learn from them.

Chapter 21 – What to say to New Recruits

How to Fast Start New Team Members.

Building a skilled, well-trained organization is the only way to build a truly passive, residual income in this industry. It is imperative that you contact the new members on your team (Yes, even the ones you didn’t personally recruit including your downline’s downline). So, what do you say to new people when you call or meet them?
Introduce yourself.
Hi. My name is (name) from (your company). I am on your team and am here to help you with whatever you need.

Do you have any questions?
3. How did you hear about our company?
4. Have you done network marketing before?
5. Great, tell me about yourself. Are your doing this full time or do you work in another industry as well?
6. Great, have you heard about our company’s system? What have you heard?
7. Sounds good. Let me tell you about some more details of our system (Fast start them.) First, check out our training site and join our online team group forum. Make a list of everyone you know and then call me back in 2 days and let’s talk about building your team and business.

Yes, it can be scary calling people you don’t know or training people that you feel nervous around. But NOT training new people to this industry will almost guarantee their failure and prevent you from rank advancing and growing a team or having a truly passive income.

Greet your new team members, Get to know them. Send them to your training website and company events. Introduce them to your upline (in person or on a 3-way call). And help them recruit their first people through meetings, exposures, and home parties.

Chapter 22 – How to make MLM Work Fun

Prospect during activities you enjoy doing.

Got a hobby or activity you love? Find a group where you can network doing something you love and make new friends.

Get work done while waiting in line.

Waiting in line at the bank, waiting for your gas tank to fill, waiting in line at a theme park…pull out your smart phone and start burning through emails, social media messages, or even make some calls to prospects. You will be surprised how much work you can get done when you have nowhere else you can go.

Do boring tasks in fun places.

Hate to do calls? Go to a coffee place by the beach to make them. Visit the lobby of your favorite hotel to meet with prospects. Do your calls while sitting on the beach if you want.

Continue your education while driving/walking/exercising.

Listen to coaching CDs, MP3, audio books while driving. You can even have your eBook reader read eBooks out loud to you.

Travel to prospect.

Want a vacation? Pick a city to build a team in and go there. Lead generate off the internet and call people in advance before you arrive to line up prospect meetings.

Incorporate social media into your business.

You are on social media networking websites anyways. Chat it up and bring up your business while you are there. Make fun online videos and post pictures of your life. Make yourself famous while making money doing it.

Experiment and try out new ideas.

Keep to your daily activities and company system. In your extra time when that’s done, try out some new ideas you read about or came up with on your own.

Build your team with fun activities.

Go to fun events, bowl, eat out or have a party with your team mates.

Find a business buddy.

Have a friend or make a friend with someone in your company that you can go out and prospect with and do your daily method of operations and attend company events with.

Dream big.

Don’t forget about your short term and long term dreams. Have something to hope for. No matter how bad it gets, we always have hope.

Chapter 23 – Manage your Downline’s Expectations

Your new recruit is super excited and proclaims to you, your upline and the world, “I’m going to make you rich!!” And…subsequently quits and disappears. Sooooo….what happened?

They had unrealistic expectations. They were imagining a product that “sells itself” and they would be “super great” and were “guaranteed to make a ton of money” and that this is the “next big thing” and that “you were going to do all the work for them” and “everyone needs this product” and “everyone wants to make more money.” When they found out that they talked to a whole THREE people and all THREE said NO they quit.

Did you stick these unrealistic thoughts into their head, did they come up with that themselves or did your biz opp make promises that were totally not based in reality for almost everyone? Sometimes, you will say whatever it takes to get people to sign up. Unfortunately, this hard sell tactic will result in people quitting as fast as they join. Sometimes, biz opp meeting will put their top earners on stage making it sounds like the masses can do the same when most cannot or will not. Sometimes, people have such a large ego they think this will be a cake walk or say they don’t like pyramid schemes but really ARE looking for a get rich quick with very little work scheme.

Regardless of how it happened, you have to bring people back to reality. This is a profession and takes skill that has to be learned. Work has to be put in not only learning how to meet new people, recruit and train but actually putting in the time, effort and work of actually doing it! Some people have natural skill, natural influence, natural connections to powerful networkers or just happen to be in the right place at the right time. The rest of us, and the vast majority will have to work to get there. Working to get there will give you the skill set, respect and fulfillment of likely staying at the top.

Chapter 24 – How to deal with Upset Downline

Oh man, you had no idea being a leader would be this hard. People are blaming you for every detail wrong with your company that is not in your control, upset about things they didn’t take the time to learn about like the autoship or comp plan, blaming you for their lack of success and setbacks, saying you suck at recruiting and as a leader or just taking random complaints and angry emotions out on you and you are not even sure what they are angry or upset about exactly and if you were to ask them, they might not even be able to pin it down to what exactly they are complaining about either or what they want you to do about it even.

What is going on? Are you going crazy? Yes, sometimes you made a mistake and this is going to happen. You are human and just apologize and try to make it right within reason or at least make sure not to do it again. If they quit from the mistake, learn from it, and try not to do it again with the next person.

But, sometimes people are just frustrated. For better or for worse, this is a relationship. Every company has a Human Resources department and sometimes that is going to be you. Some people just need to vent. Instead of trying to defend yourself, trying to reason with them, or trying to calm them down and rationalize their feelings, just listen. Let them vent, stay quiet even if you feel like you didn’t do anything wrong (because they have THEIR point of view and are NOT INTERESTED in your point of view), and apologize. “Sorry about that, it won’t happen again.”

Trying to make it better will only make it worse. Let it go. If they let it go, then they can continue down a path of success. If they can’t let it go, they will quit which is likely going to be the result regardless because if they can’t handle these small setbacks, they will not be able to handle the larger setbacks and larger stresses to come to be able to truly succeed in this industry. Complainers are blamers. Instead of spending time on blaming, their time would be better spent on coming up with a solution.

Chapter 25 – Work Life Balance Tips

Feeling burned out & STILL not getting the results you want? Don’t despair…there is a solution.

Be in the moment.It’s the gap between where you think you should be in your business (future success) to where you are presently that is causing your frustration. Understand that this is a process that takes time and enjoy the moment. Have fun interacting with new people, learning valuable business skills in the process and enjoying your life. Appreciate your blessings today while building your future. One day, our life will come to an end and in those days you will wish you had the capacity to just be able to do simple day-to-day things and tasks. Everyone grows in a different time frame. This is not a race, everyone that finishes is a winner.

Focus on the Skill, not the results.It can be frustrating expecting someone to join after spending a lot of time with them or having the “perfect person” for your company that you think will join for sure or even having someone join promising they “will make you rich” only to have them quit. The ups and downs of false expectations is enough to drive you crazy! Don’t fall victim to this trap. Some of the people you talk to will be positive about your business regardless of what you THINK they are going to do and some of people that join your business will actually build it. This is a numbers game and people joining and doing this business successfully is more about them and their drive and motivation. Don’t have false expectations and realize no one is exempt from the statistics. Focus instead on improving your skill in being able to present your company in the best light, connecting with people effectively and educating people on your industry properly.

Take time off.Yes, you can go through bursts of momentum where you work continuously like a 90 day challenge. No, I would not recommend working continuously 24-7, blowing off all recreation, relationships and down time until you hit ____ rank. Everyone grows in a different time frame. This is not a race, everyone that finishes is a winner. What is your Why? You embarked on this Journey to experience your “Why” as much as possible. Shouldn’t you experience some of your “Why” along the way as well? What if you were to die tomorrow while sacrificing everything that was important to you up until that point? Harsh yes, but it’s the truth. If things get overwhelmingly frustrating to the point you are ready to quit, take a day or two off, don’t think about MLM and come back fresh and maybe try to do things differently or ask your upline for help. This is a marathon, not a race.

Chapter 26 – Why You Can’t be in 2 Companies at the Same Time

You just came up with a great idea. You are going to work 2 companies at the same time, maybe you were in one and you went to a biz opp that sounded good that you don’t want to miss out on. Maybe you’ve decided that if people don’t want to buy from one of your companies, they can buy or join the other. Maybe you think your 2 MLMs go together and compliment each other where people may want both services or products. Wow genius, now you are going to double your income, recruit double the people and have double the chance you will succeed in at least one. And, if you join every new company that looks good to you, you won’t miss out on the next big company!

Sorry to be the one to break it to you, it’s NOT likely going to work. You may have seen a leader have success in one company, and moved on to build another company with success and miraculously didn’t get their paycheck cut from their prior company. This is rare and the exception to the rule and they likely did not build both companies at the same time.

Here are the problems that could arise from trying to do more than one company:

People view you as a weak leader with no commitment.
People may assume you are not making money in either company or not doing well in either which is why you are in 2.
People may feel both companies have lower value when you present.
Your downline may not know which company to join or promote.
Your downline may feel they have to join another company like you and it likely won’t be the same 2nd company as yours.
You and your downline might cross recruit between 2 companies with people getting confused and flipping back and forth.
You likely won’t build momentum in either company splitting your prospects and energy between 2 companies. Which company are you planning to promote that day and to the new prospect you just met?
You are paying for 2 autoships simultaneously and splitting your advertising budget and marketing campaigns.

Don’t do it. Be more decisive or one of those companies may make the decision for you by cutting your check.

Chapter 27 – How to Deal with a Bad Leader

My upline/sponsor sucks!
a.k.a. My upline is not a leader. My upline doesn’t call me. My upline isn’t making any money. This other upline in a different company is better. My upline said they would do something for me, but didn’t. My upline is not good at helping me recruit. My upline quit. My upline doesn’t build under me. My upline doesn’t know how to train. My upline is too busy and has no time for me. My upline didn’t teach me how to do this. My upline is too lazy. My upline bothers me too much. My upline pressures me too much. My upline doesn’t push me enough. My upline didn’t buy me something. My upline should pay this for me. My upline is a jerk. My upline is selfish/annoying/defensive/insecure/(insert negative adjective).

The reality is nobody can learn how to do this for you. This is truly your own business and up to you to take responsibility for your own success. Any shortcoming your upline has, look for or hire a mentor that can fill in that gap or learn how to do it on your own. Even switching to a different upline, they still won’t be able to do it for you. You will still have to take responsibility for your own success and failures.

Your upline has their own issues and problems going on and a team of other people also with their own personal demands and expectations. It is impossible for any leader to be able to be the exact person everyone wants for a large group of people and just realize your leader will have aspects you will like and not like. Focus on the positives and find someone or something to replace or work around the negatives.

Miscommunication is COMMON in this industry. Everyone communicates their own way and your leader may not communicate in a way that you like. It can come off abrasive or insensitive or condescending or a million different ways. You are attaching emotion to things your leader says and possibly taking offense. If you are planning to quit over being offended, you may not be cut out for this business or possibly any business. These small emotional setbacks are small compared to the much bigger challenges you will face in becoming successful in this industry. Let it go, and focus on solutions how to reach your goals of success in network marketing.

Give your upline a break, soon you will have a large team and you will have people saying the same negative things about you regardless of how hard you try to please everyone and you will have some empathy.

Chapter 28 – Why is it important to start with a package?

These packages are too expensive. I don’t need a package, I can just recruit. I can’t afford it. I will build a team first and then get a package.

Without a package, it will be very difficult to do your business if not near impossible. Take a look at the 6 and 7-figure earners in your company. Do any of them not have a package? Do any of them have anything but the largest package the company offers? Why is that? Because it’s hard to do a business without the product you are offering to people. Plus, how will anyone believe what you are offering has any value if you don’t even have it? Finally, if you don’t get a package, nobody on your team who joins you will get a package either and it will start a chain reaction of failure where not only is nobody making any money without any volume being pumped into the team from packages but every agent that joins your team without a package will not be equipped to even be able to have a chance to succeed.

Come up with the money and get it. If this is truly your business, every business has a startup cost. This is not a hundred thousand dollar restaurant or $20,000 in inventory you need to sell. You can consider borrowing some money, putting it on a credit card, sell something or partner with someone to be able to afford your package and go after this business with a fighting chance.

Chapter 29 – Why you can’t succeed in MLM alone

MLM is a team sport. Without a team, you are doing sales and your income will not likely be passive. As you grow your organization, you will need help leading your team as you are only one person and will not likely be able to mentor everyone at the same time. Furthermore, no matter how hard you try, not everyone in your team will agree with your methods or even like you. The likelihood they will succeed will increase if they find an upline leader that they do look up to and can learn from. Let your pride and ego go, and allow other people in your organization to lead your people, prospects, team and it will lead you to success. This is a business, not a solo game.

Section Four – Mindset

Chapter 30 – How to Believe in Yourself when Nobody else Does

Everyone you’ve approached tells you it’s impossible (implying that it’s impossible for YOU). Your upline has stopped calling, your downline blames you for their failure among other things, and all the dreams you had written down have magically not come true. What’s left? How do you keep going when nobody believes in you and you aren’t even sure about yourself anymore?

Your past does not define your future.

Cut out negative self-talk. What is negative self-talk? Any sentence that you say outloud or to yourself that start with “I can’t…” or “I could never…”. These are LIMITING BELIEFS that are self-defeating. Just because you were one way in the past or have never done something before, it has no bearing on who you are now or who you can and will become in the future.

Every skill is learned and CAN be learned.

This ties into #1. There is no such thing as a natural. People that are considered “naturals” simply had influences around them that taught them the skills or have put in countless hours of work to appear natural. Any skill set to further your success can be learned.

Find the answer you need. Look for a mentor, read voraciously, ask for help.

When you decide on the skill sets you need (making new friends, meeting people, cold approach, closing, building relationships, public speaking, style, cold calling, etc.), figure out where you are going to learn those skill sets. This can include upline, a paid coach, mentor, books, audio books, tutorial videos, conference seminars, eBooks, industry blogs, etc. Keep looking for help until you have that skill mastered. If you can teach it to someone else, it will take you to the next level in that skill set.

When all else fails, and even you stop believing in yourself….activity. Learn from your failures.

Sometimes you’ve tried it all, been coached by many and still aren’t seeing results. In these down times, continue with your daily operations. Put in the action steps day by day despite not seeing results or even seeing the goal. In this way, you will continue to build your skills as you reflect each time on how you can do it better next time and you may build some momentum with consistent effort. Continue to meet new people daily, show them the presentation, ask a closing question and introduce them to your team and training system.

Don’t give up. Dreams come true.

Chapter 31 – What to do When you Feel Like Quitting

Top Reasons Why People Quit MLM.

You are now at a point where you are texting and calling your upline that you are quitting. You are feeling angry, desperate and ready to lash out. Check out below some of the top reasons you may be feeling, saying to yourself, upline or the people around you.

In general, as long as you are blaming outside factors, outside of yourself, you will not improve or grow to the point where you will experience success. Nobody starts at the top or the first in a company and gets a giant team and tons of money placed under them for free. They worked hard, trained and earned that position starting from nothing.

Stop blaming, figure out what you need help with and work on that instead.

My upline/sponsor sucks!
a.k.a. My upline is not a leader. My upline doesn’t call me. My upline isn’t making any money. This other upline in a different company is better. My upline said they would do something for me, but didn’t. My upline is not good at helping me recruit. My upline quit. My upline doesn’t build under me. My upline doesn’t know how to train. My upline is too busy and has no time for me. My upline didn’t teach me how to do this. My upline is too lazy. My upline bothers me too much. My upline pressures me too much. My upline doesn’t push me enough. My upline didn’t buy me something. My upline should pay this for me.

I can’t afford it!
a.k.a. This is not a good time for me because of my bills. Autoship is too expensive. Packages are too expensive. Nobody can afford this. I need to use my money for something else.

Sounds like you really do need the extra money that this industry could provide. If you need a steady income, then get a job. If you need benefits, then get a job. You can get a job and do this in your spare time, at least until your network marketing income grows. Getting a job can in some ways help your business by introducing you to more people and giving you some credibility and influence in your job industry.

I’m not having any success!
a.k.a. This doesn’t work. I can’t do this. I am not that type of person that can have success in this. I did everything they told me to do and it’s not working. I give up! Only people that are ___ can do this.

There are 3 main skillsets to becoming successful including prospecting, recruiting and duplication. Which one are you stuck at? Find books and videos for that shortcoming and ask for help from mentors/upline or hire a coach. Everyone succeeds in a different timeline. Some people join and within 3 months skyrocket to the top ranks of a company. If this is not you, don’t get discouraged. This is not a race. As long as you finish, even if it takes years, you will enjoy the passive income you dreamed of and the reward is the same. And, as someone who struggled to the top, you will be able to relate to and help people on your team that are experiencing the same struggles.
Stay humble and grow.

My company sucks!
a.k.a. The comp plan doesn’t pay enough. My company is too new and not organized. My company is too old with no potential. Nobody wants the products/service. Their stuff sells cheaper online. This company is not growing. This company is not international. The leadership is not good.

The grass is always greener on the other side. Yes, the biz opp for the other company looks really good and easy, that’s because it’s a BIZ OPP. Honestly, if you don’t have the skillset of network marketing, you won’t likely have success regardless of the company you are in. Also, even if another company is better, doesn’t mean that people will want to follow you to it. You haven’t stuck around long enough to learn the skillsets of network marketing and people may see you as a quitter. Who wants an upline that quits? You need to grow and build a reputation for people to want to follow you.

This industry sucks!
a.k.a. You have to be at the top to make any money. It’s a scam. Nobody wants to do it. Only the company makes any money. The company keeps most of the profit.

This industry is time tested over decades and a way corporations can do effective marketing. Top global companies and businesses are entering this industry. Online stores sometimes have an affiliate program that pays for referrals. If you refer other people that become affiliates as well, shouldn’t you be compensated something for those referrals as well? Yes there are people in every company that make a ton of money, but they earned that position with hard work, dedication, personal development and leadership. You can get there too, it just takes time, dedication and effort. It’s not free. Nobody just gets to have thousands of people under them and gets to run up on stage for a free trophy. Focus on the skillset and your time may come.

Nobody wants to do this!
a.k.a. I can’t talk to anyone about this. People don’t like MLM. My boyfriend told me it’s a scam and I should quit. My wife says she will divorce me if I don’t quit. My girlfriend says she doesn’t want to hear anything about my company ever again. EVERYONE I talk to doesn’t want to do this. I don’t want to lose all my family and friends.

The bottom line, you are likely not talking to enough people. Make your list of your entire warm market and expose them to the business. Yes, even the people you think won’t do this. After you run out of people to talk to, learn to prospect to add new people to your list from the cold market. If you can recruit 1 out of 10 people you talk to you are doing great. If you are recruiting 2 out of 10 people you talk to you are a pro. If you recruit 3 out of 10 people, that is near impossible.

I don’t have time for this!
a.k.a. I’m busy doing another project. I’m too busy at work. I don’t have time to have major success in MLM. I have too many things on my mind. This is too stressful.

You are probably feeling this way because you are not seeing results right now (go back and read #6). Only a passive income will increase your free time. And, you can just do this in the time you are willing to spare every week. Finally, there are ways to incorporate this into your daily activities like prospecting when you are out at a mixer, event, bar, getting coffee, etc. so that it doesn’t have to take as much extra time out of your day.

Nobody on my team can do this!
a.k.a. Everyone quits. Nobody comes to the meetings. My team blames me for their failures. My team tells me I’m not a good leader. My recruit said someone said something bad to them and now they want to quit. I’m the only person that can recruit. People are dropping their autoship. People can’t recruit without me there.

Learn to train your team. Push them to events, show them your system and have them visit your training website. Duplication is the last skillset you will master in this game.

Chapter 32 – How to control your emotions

The ups and downs of network marketing can be too much to handle for anyone. If you fall victim to every up and down, it will drive you insane. The person you thought would join for sure and would blow up your business didn’t join. The person that joined and said was “going to make you rich” ended up quitting (that has to do with managing their expectations when they join). You get pumped during your company event ready to break it open only to go home and have your family call you stupid. Ugh, you can’t take it anymore and are ready to quit and get off this roller coaster.

There is a solution. Don’t let the highs get to high and don’t let the lows get too low. Remain unaffected and you will be able to live your normal life without MLM tearing you apart emotionally or becoming an emotional and physical drain on you. You might be saying, “hey, I’m not a robot! I love to feel the passion of life and don’t want to stammer my happiness.” Yes, I can see how that is a valid argument. Unfortunately, if you plan to endure and reach your goals for long term happiness it’s important to control your expectations.

So, how do you control your emotions? When things first happen, you attach emotions to it based on future expectations. Control your emotions. You can be happy when someone joins your team, but understand that not everyone will succeed in this industry and it’s up to them if they will do this business or not and is ultimately not under your control. Therefore, you need to keep recruiting and move forward.

You can be sad when someone quits, not just for yourself but for them as well. But, realize that this is not for everyone, they may come back as they see you succeed in the future and therefore, you need to keep recruiting and move forward.

As you can see, the actions in both cases is to keep recruiting and move forward. FOCUS ON THE SKILLSET AND NOT THE RESULTS. This is how you stay focused on your daily activities, which is what is MOST important for your success, rather than the outcome of the various things that happen. Consistency is everything. SPEED IS MORE IMPORTANT THAN OUTCOME. Focus on your daily activities rather than the result and this will keep you on the focused path to success and not get distracted from emotionally draining, fleeting emotions that have no bearing on the current situation or has any effect on it.

Sometimes, people can blow small events out of proportion. This is just a business. There are people starving to death, people just being diagnosed with terminal diseases, or just had a loved one die. Keep your emotions in proportion to the reality of your situation. In the grand scheme of life, is this occurrence really as bad as you are making it?

If you are really depressed, consider seeking help or seek counseling with a mental health professional.

Chapter 33 – Why Do you need to plug in to your company training?

I don’t need to go to training to do this. I know what I’m doing. I will just look it up online. Just tell me later what I need to know. It’s too expensive. I have a birthday/wedding/dog walking/supermarket/TV marathon to go to and can’t make it. I went to it last time. I’m too tired. It’s too far. I have no team going. I have no ride. I need to be recruiting during that time.

Sound familiar? Yup, we’ve all had these excuses come across our minds. So, WHY is my upline pressuring me to go to company events? What a pain. I wish they would just leave me alone!

Your upline is pressuring you to go for YOUR success.

One, you are not as good at this as you think you are and as amazing as your past history has been in whatever industry, you DON’T know everything you need to know about network marketing, about your company and the best way to present it, or both. You don’t know what you don’t know, until you see it for the first time and learn it. These events will give you ideas on how other people in your company are having success and how they are doing it (as every person does it slightly differently even when using the same system). You will have an epiphany and break through from attending events about how to overcome sticking points and things holding you back that you didn’t even know were holding you back.

Furthermore, building a community is vital for your success. Your team, especially your newest members, need to meet the other members of your team in person to feel a sense of community, make friends, get support and feel comfortable being able to approach other people on the team for help or to even ask questions. The camaraderie built from going to events together will give moral support to teammates while they are building their business and keep them from quitting before they start seeing their first paychecks.

Second, you can network with other leaders and sideline teams to share information and support each other especially when you and them have prospects in cities where your direct line has no members but the other team does and can help you recruit (and NOT cross-recruit, gasp!).

Lastly, this will take you through the process of growing into a leader. You will start by sitting in the audience. As you see the same presentations presented over and over it will sink into your mind. You will be able to repeat the presentation nearly verbatim. This skill will allow you to recruit easier and more effectively. And, eventually, as your team grows YOU will be the one on stage and leading your own events. And, you will be ready because you’ve seen it done a million times from going to all the events as a participant.

See you at the next event!

Chapter 35 – Continue your education in MLM

You don’t know what you don’t know until you see it for the first time. Save yourself YEARS of headache by reading about how decades worth of people have done it before you. Whether it’s a book, audio book, Ebook, CD, MP3 or DVD it’s important to keep learning.

Whatever weakness you have, whether it’s finding new prospects, recruiting, closing, talking to your warm market, public speaking, building relationships, dealing with people, etc. there are countless books for that showing you multiple ways to solve that problem.

Short on time? Listen to audible books/CD/MP3 in your car while driving or working out.

Even after you “know it all”, keep reading and seeing what else is out there and new ways to recruit (like internet marketing and new social media platforms) and ways to recruit you’ve never tried or even heard of before (i.e. solo ads, copy writing, PPC). Read recruiting material from other successful people in your industry to see how they do it and to see how they word their training. Maybe they have a new technique or way of describing a technique to train people that you have never heard before. Maybe you need a refresher course on aspects of this industry you have been neglecting recently. For example, some people track daily method of operations by the number of No’s per day, number of contacts per day, holding 10 beans in their pocket, etc.

We are always growing and learning. This is how you will continually improve to be able to make it to the top of the industry and stay there.

Chapter 36 – Why is it Important to Struggle in MLM

Why is this so difficult!? I want to quit! Those people on stage had it easy because….

This is a profession and takes skill that has to be learned. Work has to be put in not only learning how to meet new people, recruit and train but actually putting in the time, effort and work of actually doing it! Some people have natural skill, natural influence, natural connections to powerful networkers or just happen to be in the right place at the right time. The rest of us, and a large majority will have to work to get there. Working to get there will give you the skill set, respect and fulfillment of staying at the top.

How can you help other people in your downline get past a difficulty, sticking point or fault if you never experienced it or gotten past it yourself? You will be un-relatable to people struggling in MLM if you never had to struggle yourself. The struggle will make you stronger and turn you into the leader you were meant to be. Appreciate the hardships as lessons to be learned and figure out different ways to get past them. And, if it doesn’t work, try another way to get around it, past it or through it.

Life a plan for you. You can do great things with the money you make from this industry to help a lot of people and help others help a lot of people who have no hope. You owe it to them to keep going and succeed.

…

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