SEO Update
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
1) Analyze a Site
a) What is your site about? (Dead Sea Moisturizer)
b) Who is your target audience? (Customers and Distributors)
c) What is your main source of income? (Distributors)
2) How much traffic is your site getting?
a) What is the Alexa Traffic Rank? (http://www.alexa.com/siteinfo)
b) Google Analytics (google.com/analytics)
c) What is your Domain Authority? (Search “Domain Authority Checker Tool”)
d) About how many & what types of backlinks do you have? (Search “Backlink Checker Tool”)
3) On-Site Optimization
a) Please make a list of possible keywords your clientele might type into Google to find what you offer. Type one keyword phrase per line, single-spaced, with no commas.
i) i.e. Dead Sea Products, Dead Sea Product, Products Dead Sea, Dead Sea Moisturizer, Best Moisturizer, Best Quality Moisturizer, Affordable Moisturizer, L’Oreal Moisturizer, Lancôme Moisturizer, Premiere Moisturizer, Foot Care Cream, Nail Care Kit
b) Google Keyword Planner (adwords.google.com/KeywordPlanner)
i) Compare Global Monthly Searches versus Competition (Search: allintitle “Keyword Phrase”)
c) Title Tag
d) Meta Description
f) Heading Tags - <h1>This is heading 1</h1> <h2>This is heading 2</h2>
g) Alt Image Attributes - <img src="seacret.jpg" alt="Seacret Direct Skincare" />
h) Bold, Italics, Underline, Capitalization
i) <i>Italic text</i> <b>Bold text</b> <u>underline</u>
i) Internal Links- Menus, Footer Menu, Site Index
4) Submit your URL
i) http://www.google.com/submityourcontent/website-owner/ii) http://www.bing.com/webmaster/SubmitSitePage.aspx
5) Backlinks – How many and what type of websites are linking to your website
a) Local Directories - Yahoo Local, Yellow Pages, Citysearch, Google Local, Bing Local, DMOZ.org
b) Social Bookmarking – delicious, stumble upon
c) Quality, Original Article submission to relevant, quality blogs
d) Press release – Prweb, marketwire, prnewswire.com
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and More Part 1 of 2
1. SEO Update www.Owerly.com 1
2. Buyer Keyword Phrases • keywords that people use when they are close to making a buying decision • use these in your content to increase conversions and make more sales • avoid using vague keywords with no buyer intent that people use when just browsing for information www.Owerly.com 2
3. Buyer Keyword Phrases • Bargain (product) • Best price for (product) • Buy (product) online • Buy (product) with credit card • Buy (product) with paypal • Buying • Cheap (product) • Cheapest www.Owerly.com 3
4. Buyer Keyword Phrases • Best • Budget (product) • Coupon code for [product • Discount (product) • Discount code • Get (product) • Low priced (product) • Where can i buy (product) • Where can i buy (product) www.Owerly.com 4
5. Create Content • give people something useful, entertaining, interactive, or all of the above. • Utilities • Communities/Forums • Games www.Owerly.com 5
6. Create Content • create on-site content that is original, interesting and offers value. • Get ideas what to write about - see what is trending and shared • http://www.ruzzit.com/ • http://buzzsumo.com/ • blog.hootsuite.com/new-hootsuite-feature- content-suggestion/ www.Owerly.com 6
7. Create Content • research a keyword to find out what content people are sharing the most. • build your own update, article or video on a topic that is popular & has a better chance of overall engagement. • See your competition and track how others use social media. www.Owerly.com 7
8. Create Content www.Owerly.com 8
9. Promote your Content • search for the primary keywords/topics • Review list of pages with related content. • find sites likely to link to newly created content • Majestic.com can be used to identify websites linking to similar content. www.Owerly.com 9
10. Promote your Content • Run those pages through a backlink checker tool to find a list of sites linking • Majestic.com • ahrefs.com/site-explorer www.Owerly.com 10
11. Search a Keyword www.Owerly.com 11
12. Articles with External Backlinks www.Owerly.com 12
13. Goto Tools, Site Explorer and Paste URL www.Owerly.com 13
14. View List of Backlinks www.Owerly.com 14
15. Promote your Content • Enter those External Backlinking sites into a spreadsheet • find a contact name and email for each site. • Repeat until the lists have at dozens or even hundreds (100-200) contacts of possible sites to backlink www.Owerly.com 15
16. E-mail Backlinking Sites • Create a basic email template that allows for quick customization for each request. • send out an email to each person on the list created • When sending out link request emails, they always want to know how it benefits them. www.Owerly.com 16
17. E-mail Backlinking Sites • Always include how it benefits them • offering original, high-value content, • Exclusive, original infographics they can use • guest blog post • broken link corrections • Reciprocal link www.Owerly.com 17
18. E-mail Backlinking Sites • Social Media Share • How-to Article for their audience • Typo corrections • endorsing them on social media • providing a testimonial www.Owerly.com 18
19. E-mail Backlinking Sites Hi, I've been reading your blog for (time period), and found a ton of value. Your recent post about (topic) really reached me. (Explain what specifically you liked) You can read my post about (topic) here: [link] If you're open to it, I'd love for you to share it with your audience. Thanks again for sharing your inisight. Sincerely, (Your name) (Contact info) (Your Social Media) www.Owerly.com 19
20. E-mail Tracking Email tracking services can track emails you sent. They can send you notifications when an email gets opened, track clicks from the e-mail, find out when & where recipients read your emails. • whoreadme.com • http://www.hubspot.com/products/sales/ema il-tracking www.Owerly.com 20
21. Guest Posting • Google search for sites to write for • Search: • (Keyword) submit news • (Keyword) become a guest blogger • (Keyword) guest posts wanted • (Keyword) guest poster wanted • (Keyword) accepting guest posts • (Keyword) articles wanted • (Keyword) become guest writer • (Keyword) become a contributor • (Keyword) submit article www.Owerly.com 21
22. Guest Posting • (Keyword) write for us • (Keyword) guest post opportunities • (Keyword) this is a guest post by • (Keyword) contributing writer • (Keyword) contribute to our site • (Keyword) submit content • (Keyword) submit post • (Keyword) guest post courtesy of • (Keyword) guest posting guidelines www.Owerly.com 22
23. Guest Posting • Search for sites others have posted on by searching for: • (Keyword) my posts on other blogs • (Keyword) guest post • (Keyword) my guest posts • (Keyword) my guest blogs • (Keyword) posts on other blogs • (Keyword) I’ve been featured on • (Keyword) sites I’ve written for www.Owerly.com 23
24. Guest Posting Site Lists • Search for: • (Keyword) guest posting sites • (Keyword) accept guest posts • (Keyword) guest post sites www.Owerly.com 24
25. Submit to only Quality Sites • authoritative link profile • related to your industry • high quality content • Following • High Alexa traffic rank www.Owerly.com 25
26. Pick a Topic • Write for their audience • Look for outdated articles on their site you can replace • Write on topics within their industry • Write about topics they have not covered • Follow any posting guidelines on their site www.Owerly.com 26
27. Engage Potential Sites • Engage, interact or Complement owners of potential sites on their social media accounts (i.e., Twitter, Facebook) • E-mail Template www.Owerly.com 27
28. E-mail Template Hi (name), I’m a long time reader. I’m writing to you because I’d love to contribute a guest post to (their website). I’ve been brainstorming some topics that I think your readers would get a ton of value from: (Idea #1) (Idea #2) (Idea #3) www.Owerly.com 28
29. E-mail Template I’ll make sure the piece is filled with information that can’t be found anywhere else. To give you an idea of the quality I’ll bring to your site, here’s a link to a guests post that I recently published: (Guest post link) Sincerely, (Your Name) www.Owerly.com 29
30. E-mail Template Hello (Their Name), I’m a regular reader of [name of the site]. I truly liked the blog post that you wrote about [a post on their site]. Since you already publish guest posts from different authors in your niche, I was wondering if you would be open to more original, high-value content for your blogs. I work as a (your position). I’ve contributed guest articles to several niche industry blogs including [list of the blogs you’ve written for]. I understand the need for unique and well-researched content. www.Owerly.com 30
31. E-mail Template You can check out some of my recently published guest posts at: (Website 1) (Website 2) (Website 3) I’d love to share my article with the readers of your blog in a guest post titled “(title of guest post)”. In this post, I’ll discuss key points including (main points). The word count of the post will be no less than (number of words). Looking forward to hearing from you. Sincerely, (Name) (Website) (Social Media) www.Owerly.com 31
32. Broken Link Building • Screaming Frog SEO Spider that will allow you to detect broken links • https://www.screamingfrog.co.uk/broken-link-checker/ • Find sites related to your industry/niche • export the root domains and upload them into Screaming frog. • Allow Screaming Frog to spider the pages on the URLs you have uploaded and then look for 404 pages on these sites. • Export the list of 404 pages and enter them into a back link checking tool like Open Site Explorer. • https://moz.com/researchtools/ose/ • “Research backlinks, find link-building opportunities and discover potentially damaging links with Open Site Explorer.” • now make a list of people who are linking to a non-existent page. www.Owerly.com 32
33. Broken Link E-mail Hello, I was looking for a few resources on (topic) and I came across your informative post: (post title) I noticed that one of the resources you linked to on (topic) no longer exist. I recently created an extensively researched post on (topic) for you: [Link] It might make a good addition to your article. Either way, keep up your insightful posts. Sincerely, (Your Name & Contact Info) www.Owerly.com 33
34. Skyscraper • create an improved version of an existing article in your niche that currently has a lot of quality backlinks • ask site owners of those backlinking sites to link to your new, improved version of that article www.Owerly.com 34
35. Skyscraper E-mail Subject: On (topic/article title) Hello (Webmaster), I was doing some research on (topic) and I came across your page. Noticed you mention one of my favorite references on the topic: [link]. I have applied its concepts in the past and found great success with It. I just published a more in depth, updated 500+ word article laying out step by step how to (topic): [link]. Might be worth a sharing with your audience. Either way, keep up the great work. I would be grateful to know what know what you think of my article. Sincerely, (Your name & Contact) www.Owerly.com 35
36. Infographic • Make a content upgrade for the site owner • ask for a link back credit • Exclusive, original infographic • worksheet • Checklist • Offer to write a few unique paragraphs to accompany the offered contribution www.Owerly.com 36
37. Infographic E-mail Subject: Amazing infographic that illustrates (topic) Hello Site Owner, I have been reading your articles for a long time. I appreciate (specific positive points about their site). I just wrote a post on (topic) along with an original, catchy infographic that illustrates (topic): [infographic image link] Do you feel could be a good fit for your audience? Sincerely, (Your name & Contact) www.Owerly.com 37
38. More Link Examples • Chamber of Commerce – Your local chamber should have a member directory • Sign up and join the BBB. – http://www.bbb.org/council/for-businesses/about-bbb-accreditation • Sponsor an event or non-profit and ask for a backlink • Create a genuine, authentic Press Release through a trusted company – Google “Press Release Syndication” • Ask from a link from Business affiliates and suppliers you buy from • Write a testimonial for another company and have a link back to your site from the testimonial • Social Media Profiles: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram, etc. www.Owerly.com 38
39. • Bookmarking Links – reddit.com – stumbleupon.com – www.scoop.it – http://delicious.com/ www.Owerly.com 39
40. • Local Directories – manta.com/business – local.com – merchantcircle.desk.com/customer/portal/articles/25 6482-about-local-directory – citysearch.com – listings.mapquest.com/pl/mapquest- claims/preview.html – claimlisting.superpages.com/spportal/quickbpflow.do – Yelp.com – foursquare.com – bingplaces.com www.Owerly.com 40
41. • Local Directories – moz.com/local – google.com/business/ – chamberofcommerce.com – yellowpages.com – dexknows.com • Tools – whitespark.ca/local-citation-finder – yext.com – brightlocal.com www.Owerly.com 41
42. • Directories – directoryworld.net – directory.r-tt.com/Submit_Site/ – somuch.com/submit-links – allthewebsites.org www.Owerly.com 42
43. • Blog Directory Submission: – dmoz.org – alltop.com – directory.bloggapedia.com/submit/ – ontoplist.com/join/ – wikihow.com/Add-Your-Blog-to-Technorati – blogarama.com/login/ www.Owerly.com 43
44. Web 2.0 Blogs • self-publishing platforms • tumblr.com • wordpress.com • Blogger.com • Blog.com www.Owerly.com 44
45. Reviews • encourage your customers to publish reviews on • Google+ • Yelp.com • SuperPages • Foursquare • UrbanSpoon www.Owerly.com 45
46. Disavow backlinks • https://support.google.com/webmasters/answer/2648487 ?hl=en • incoming links can affect Google’s opinion of a page or site. • you or a search engine optimizer (SEO) you’ve hired may have built bad links to your site via paid links or other link schemes that violate our quality guidelines. • First remove as many spammy or low-quality links from the web as possible. • you can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site.
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and More Part 2 of 2
1. SEO UPDATE 2 owerly.com
2. BACKLINKS • Links from Trusted Sources/Sites • Major News Networks, Real Government Sites, Real Education Sites, Reputable Charities
3. BACKLINKS • Contextual links within body from Industry related sites • Avoid sites with too many outbound links (link sellers)
4. BACKLINKS • Follow Links • Natural Link Velocity • Links from high quality, high value, original sites
5. CLICK BEHAVIOR/METRICS • Referring site (Related site, Keywords) • Bounce Rate - % visitors who leave after viewing only1 page • Avg. Time On Page
6. IMPROVE METRICS • High-value, Targeted content for Search Term (Decrease bounce rate, Increase Avg. Time) • Keep Users on Site (Related Articles, i.e. WordPress Related Posts - the plugin for related posts with thumbnails) • Trends, Categories, Capture User’s Attention
7. ATTRACT MORE CLICKS • Copywriting, not just keywords in your Meta Title and Meta Description • Old Title - Gourmet Cake, Gluten Free Cakes, Cakes Los Angeles - LA Bakery • New Title - Order Gourmet Cakes in Los Angeles Online Today
8. BACKLINK SOURCES • Positive reviews • Partner company websites, Buyers, Suppliers • HARO helpareporter.com
9. QUALITY CONTENT • Quality Content, Sharable, Creates Emotion, Humor, Useful • User Generated Content - Forums, Q&A, Wiki, Review Site, Video Site, Blogging Site with User Submission • Link Bait Tools (Shared on other sites)
10. MORE BACKLINKS • Syndicate your high quality Content • NOT Low Quality Article Directories • Hootsuite Syndication to Facebook Page, Twitter, LinkedIn • Reddit
11. MORE BACKLINKS • Search for articles about you or your company and request a backlink
12. MORE TRAFFIC • Newsletter with link and Copy to latest blog post • Promote with Corresponding, Embedded YouTube Video, Teaser on Instagram • Icons Under Article to make article shareable on Social Media with right thumbnail picture, Simple Share Buttons Adder (WordPress Plugin) & Facebook Thumb Fixer (Featured Pic as Thumbnail)
13. SUMMARY • Create a great User Experience • Understand Search Engines are looking to give the best result for searches • Branding over Manipulation • Usability and Positive User Experience, Design Optimization/Split Test
Historical Search Engine Optimization, See what SEO used to look like before the Google Updates
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6. What is SEO?
7. Google Rank
8. Bing Rank
9. Yahoo Rank
10. How to Analyze a Site for SEO • What is your site about? • Who is your target audience? • What is your main source of income?
11. How much traffic is your site getting? • What is the AlexaTraffic Rank? • http://www.alexa.com/
12. How much traffic is your site getting? • Google Analytics • google.com/analytics
13. What is your Google PageRank?
14. About how many backlinks do you have?
15. Let’s see your page source • Let’s see your page source including the Title, Description and Tags.
16. Let’s see your competition • Repeat steps for your competitors’ websites
17. Let’s Brainstorm • Please make a list of possible keywords your clientele might type into Google to find what you offer.Type one keyword phrase per line, single-spaced, with no commas.
18. Keyword List • Los Angeles Cakes • Cakes Los Angeles • Los Angeles Cake • Best Cakes • Best Bakery
19. Google Keyword Tool • https://adwords.google.com/ko/KeywordPla nner/Home
20. Title Tag • <title>Keyword Phrase, Keyword Phrase, Keyword Phrase - Company Name</title> • <title>Birthday Cakes Los angeles, Best Cake, Bakery Los Angeles - Little Cake Shop</title>
21. Meta Description • <meta name="description" content="Cakes Los Angeles maker Little Cake Shop is your best choice for Birthday Cakes,Wedding Cakes and more! (800) 555-5555" />
22. Meta Tags • <meta name="keywords" content="Cakes Los Angeles, Best Cakes, Bakery Los Angeles" />
23. Heading Tags • <h1>This is heading 1</h1> • <h2>This is heading 2</h2> • <h3>This is heading 3</h3> • <h4>This is heading 4</h4> • <h5>This is heading 5</h5> • <h6>This is heading 6</h6>
24. Alt Image Attributes • <img src="smiley.gif" alt="Smiley face" />
25. Bold, Italics, Underline, Capitalization • <i>Italic text</i> • <b>Bold text</b> • <u>underline</u>
26. Internal Links • Menus • Footer Menu • Site Index
27. URL • www.keyword.com • www.sitename.com/keyword.html
28. Content • Menu Titles • Bullet List • Larger Text
29. Submit your URL • http://www.google.com/submityourcontent/ website-owner/ • http://www.bing.com/webmaster/SubmitSite Page.aspx
30. Yahoo Submission
31. Local Directories • Yahoo Local • Yellow Pages • Citysearch • Google Local • Bing Local • DMOZ.org
32. Forum Profiles and Posts with Signatures
33. Social Bookmarking • delicious • stumble upon
34. Article Syndication • Article Libraries • Syndication Services • examiner.com
35. Press release syndication • PRweb • marketwire • prnewswire.com
36. Link Directory submission • “add url” • “submit site” • dmoz.org • dir.yahoo.com
37. Blog Commenting • list of do follow blogs • keywordluv, commentluv blogs • same niche, quality blogs
38. Link Exchange • message and ask nice informal and chatty email explain why your site is useful for their visitors • blogs favorite sites box
39. Product Indexes • Google.com/shopping • Nextag • ebay • amazon
40. Have Associates Help • Friends • Family • Employees • Manufacturer Websites • Company affiliates
41. Link Bait • Promotion • Utilities • Technical Dictionary • Glossary Directory
42. Competitor’s Backlinks • Find your competitor’s backlinks and them to link to you too
43. Outsourcing • elance.com • naukri.com • guru.com • odesk.com • freelancer.com
44. Black Hat SEO • Ways to get BANNED from Google • Keyword Stuffing • Off screen Text • Text the same color as the background
45. Automated Programs • USE at your own RISK!!! • SEnuke, Xrumer,Article Marketing Robot, Article Demon, Bookmarking Demon, Scrape Box
46. Link Wheel
