I was out at a bar in downtown Los Angeles with a buddy of mine. He had brought out his friend who owns a multimillion dollar electronics manufacturing company.
I pulled up their website to see what they were manufacturing and saw the website looked as impressive as their company complete with amazing flash animation.
I briefly mentioned to the manufacturing CEO that Google cannot read flash websites, and that they should convert the site from flash into an HTML based CMS program like word press or Joomla.
From that one simple fix along with some basic SEO keyword optimization, they notified me that new leads started to pour in from Google, they were ranked on the first page and that they decreased their yearly spend in paid advertising from $80,000 a year down to $10,000.
The Internet landscape is constantly changing and nobody can know everything. You don't know what you don't know, which is why a two minute consult could potentially save your entire company from a competitor out marketing you.
Stay humble, grow and learn, and always stay a student.
